32 Financial Website Designs to Inspire You (2024)

Having a visually appealing website is vital for success in the financial service industry. Every great financial website design example wears a professional, trustworthy, and engaging look. However, creating one that matches these qualities is not an easy task.

You can use the best website builders like Squarespace and Wix to design a great website that attracts potential customers and ranks high for search results.

This blog post showcases the 32 best financial website designs to inspire you to create your own website that impresses visitors.

1. Avivar Capital

Made with Squarespace

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Avivar Capital is on a mission to harness the power of capital markets to advance a more inclusive, just, and sustainable future. One of the top financial services website examples, the Avivar Capital website uses a modern design for its financial website design.

Consistent with its logo color, the strong calls-to-action buttons are visible throughout the site’s home page in Greyish Blue. Avivar Capital uses a centralized layout to display its financial services on a plain white background.

2. Pegasus Capital

Made with Squarespace

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Pegasus Capital is led by a team of dynamic and highly qualified financial advisory professionals offering expert independent corporate finance advice. A giant in the financial services industry, Pegasus Capital has one of the most amazing financial websites.

Welcoming visitors is a dark-themed image visible in the site's hero section, contrasting the well-thought-out chosen white background. A three-column display of the company’s financial services offerings is displayed on the homepage, with white space between each row.

3. Nadéjiah Zakiyyah

Made with Wix

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Nadejiah Zakiyyah is a Career Alignment coach on a mission to teach women of color that they can have a career they love. One of the beautiful financial websites with stand-out design elements, Nadejiah’s website displays a soft color scheme throughout the entire website.

A contact feature is pinned to the home page, serving as an online communication channel for her target audience. Complementing the bold fonts is stylish typography, adding to the aesthetics of the website design.

4. Career Unicorns

Made with Wix

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Samorn Selim is a lawyer turned career coach and founder of Career Unicorns, a business on a mission to take its clients' careers from dread to joy.

One of the most beautiful websites in the financial services industry, the Career Unicorns website displays several interactive elements that make its site visually engaging.

Logos of top brands associated with Career Unicorns are visible on the site’s hero section in a centralized slideshow on a White and French Pass color scheme.

Displayed are testimonials from past clients in a slideshow on a French Pass background, consistent with the company’s logo.

5. Bull Moose Retirement

Made with Squarespace

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Inspired by wisdom from the past and driven by today’s technology, Bull Moose Retirement is a financial advisor offering financial strategies to its clients.

One of the top financial website examples, the site design is simple, sticking to a plain white background throughout its landing page.

The CTA buttons on its site take a simple design, sticking to a black-and-white color scheme. You will find logos of awards and social media icons displayed close to the site’s footer section, adding color to the plain white background.

6. Paytient

Made with Webflow

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Paytient through its Health Payment Account scheme empowers people to pay for care over time with no interest and extra fees. One of the top financial website design examples, Paytient uses the Butterfly Bush color from its logo as its site’s predominant color.

A chat feature is pinned to the homepage displaying the Butterfly Bush color in the background, serving as the site’s online communication channel. Logos of brands that back Paytient are in a separate section in a centralized black-and-white color scheme.

7. Vouch

Made with Webflow

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Vouch offers the best coverage engineered for technology and underwritten by a coalition of top carriers and reinsurers. The Aqua Green color is one of Vouch’s consistent design elements, displayed as a background for CTA buttons.

This beautiful financial website example uses distinct design elements that blend to give its site a visually appealing look. You will find subtle animations displayed on the homepage, adding to the aesthetics of its web design.

8. Innovest Portfolio Solutions

Made with Squarespace

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Innovest Portfolio Solutions helps serve the best interests of its clients by creating investment solutions. A financial institution with a client-centric approach, this financial website is simple, sticking to a minimalistic web design.

On its site’s homepage is a long list of the important milestones the investment firm has reached over the years, displayed using a progress indicator. Noticeable is a list of the firm’s financial services in a three-column layout on a soft-colored background.

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DKM Law Group offers legal representation for Financial, Insurance, and Real Estate Institutions, boldly displayed in white fonts in the hero section. Centralized as the hero image is a black-and-white image of the firm, taking center stage on the website.

The CTA buttons on the DKM Law Group website are consistent with the International Orange color in the background, having a distinct look.

A homepage section displays a centralized map feature of the locations where DKM Law Group offers its business services, outlined in International Orange.

10. The Curve

Made with Shopify

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The Curve is a financial education platform for women focusing on educating women on how to make, keep, and spend money.

One of the best finance website design examples, The Curve website uses a Cactus and Rose Gold color scheme, giving it a visually appealing look.

Beneath the hero section is a moving slideshow of the company’s logos The Curve has been featured in, standing out in their White colors. I love the display of animated images and icons on the homepage, adding an aesthetic touch to the web design.

11. Unit

Made with Unbounce

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Unit is an investment banking company offering simple and powerful banking-as-a-service API, helping companies fast-track the launch of their banking products.

One of the top financial services websites, the Unit website is modern and mobile-friendly, offering the best user experience.

I love how Unit displays logos of leading brand units involved in building the future of financial services in a black-and-white color scheme in a moving slideshow.

Displayed are screenshots and live images of the Unit platform, helping visitors put perspective on the brand’s mission.

12. Glia

Made with Webflow

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Glia is a holistic investment firm offering modern solutions to a variety of services. This top financial services website uses the Purple color as its predominant color.

A chat feature stands out, pinned to the homepage, providing potential clients with an effective customer support channel.

The sticky header menu is unique, revealing hidden navigation text via an extensive drop-down menu feature, with a touch of the logo’s Deep violet color.

13. JWL Accounting

Made with Squarespace

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JWL Accounting collaborates with its clients through clear communication, helping them focus on the growth of their businesses. One of the top financial websites, the JWL Accounting website sticks to a clean layout for its web design.

Distinguishing between separate sections on the home page are serene images serving as background for header sections. The JWL Accounting website displays information in a centralized layout.

14. Kinney and Associates

Made with Squarespace

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Kinney & Associates provides financial guidance for businesses through planning, ongoing advertisem*nt, personal accounting, and tax needs. One of the best financial websites, the Kinney & Associates website uses a simple layout for its financial website design.

Visible on the home page is a two-column display of the team at Kinney & Associates, sticking to images and a short bio about each member.

I like how the CTA buttons are easily distinguishable in their Greenish Grey background over background images and the plain white background.

15. Kanani CPA

Made with Webflow

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Kaani CPA provides accounting and tax services for medical professionals in Calgary, all accessible from its financial website. One of the best financial websites, the Kaani CPA financial website design is clean, displaying bold colors as a background for separate sections.

Beneath the block of hero images is a display of the business financial services in a centralized four-column layout. A FAQ section is accessible from a CTA button visible on a Pale Cerulean background, one of three distinct sections.

16. EC Accounting

Made with Squarespace

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EC Accounting offers accounting and advisory support to entrepreneurs and small businesses, accessible from its user-friendly website. One of the top financial websites, EC Accounting displays navigation texts in the site’s sticky header menu.

I like how the CTA buttons on the EC Accounting website are consistent in their design, displaying bold texts in White on an Orange Gold background. Notable are testimonials from past clients visible on the site’s homepage, serving as social proof.

17. Nash Law Firm

Made with Duda

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The Nash Law Firm website welcomes visitors with full-width images compiled into a slideshow, displaying front-view images of the law firm.

Pinned to the hero section are icons, each linked to a specific service the company offers, displayed in White on a Vampire Grey background.

I like the sticky double-header menu on the Nash Law Firm website, one displaying contact information while the other displays centralized navigation texts.

18. DL Law Corporation

Made with Duda

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DL Law Corporation makes corporate legal services affordable for SMEs, focusing on its proven case-winning legal solutions. The bold typography displayed alongside high-quality images makes its website eye-catching to new and existing customers.

I love the display of words of encouragement from past clients on a Green-White background, compiled into a moving slideshow to help build trust.

I like how the CTA buttons are consistent in their color scheme, alternating between Red, Black, and White for font and background colors.

19. McGuire Law Offices

Made with Weebly

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McGuire Law Offices is a Nebraska bankruptcy law firm dedicated to providing quality bankruptcy legal services at affordable prices. Users can’t miss out on the eye-catching hero image in the hero section, keeping in line with the goal of the law company.

A parallax scrolling effect is experienced as visitors scroll through the homepage, making the site engaging and fun to explore. Taking up a separate section on the home page are Google-based reviews, each attached with individual star ratings.

20. Butterto Payments

Made with Webflow

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Butterto Payments works with top subscription companies to process payment more effectively, backed by its mission to end accidental churn.

I love the display of logos of recognizable brands in a moving slideshow beneath the hero section, adorning the plain white background with their colors.

A message widget is pinned to the homepage in the site’s predominant Blue Lotus color, serving as the site’s online customer support.

I like how the Butterto Payments website displays graphical representations, helping users visualize the important information displayed alongside.

21. Flowcarbon

Made with Webflow

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Flowcarbon through its growing team of experts and practitioners offers verified financial services based on insights and transparency users can trust. The image displayed in the site’s hero section sets the tone for the color scheme visible throughout its web design.

You will find logos of the world’s leading investors that back Flowcarbon displayed close to the footer section in a moving slideshow.

Adding a unique touch to this website design is a centralized progress indicator, taking visitors on an informative journey about the Carbon lifecycle.

22. Truly Financial

Made with Unbounce

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Truly Financial is an online banking platform that simplifies online banking processes for small business owners. One of the top financial services website examples, Truly Financial financial website uses a clean design to display its mobile-friendly platform.

This financial website displays the company’s services and screenshots of its platform on its home page, providing website visitors with an attractive web copy.

I love how Truly Financial displays logos of top brands in a separate section on the home page, helping build trust in the brand.

23. Stavvy

Made with Webflow

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Stavvy is a digital platform empowering users to collaborate efficiently, securely, and digitally with lending, settlement, and loan servicing partners. Welcoming users and visitors is a video feature attached to the hero section, treating them to a display of interesting animations.

The CTA buttons on the Stavvy finance website are consistent, all displaying texts in White fonts on a Bean-Red colored background.

I like the latest thinking section displaying post excerpts from the business blog site in a four-column layout on a bold Warm Blue background.

24. SmartAsset

Made with Unbounce

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SmartAsset provides its users with a platform that makes it easy and convenient for them to find financial advisors in their area. One of the top finance website examples, the SmartAsset displays bold typography that engages attention.

You can’t miss out on logos of top brands SmartAsset has been featured in, displayed in White, and giving credibility to the company. I like how users access its matching feature right from the homepage, linking them to financial advisors simply by inputting their location.

25. Poolit

Made with Webflow

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Poolit is a team of financial advisors helping users build a diversified portfolio and better manage their wealth management needs. I love the display of logos of partners who trust Poolit in two separate sections on the homepage in moving slideshows.

Beneath the first slideshow display are bold numbers, helping users with a summary of the activities of the company at first glance. I love how the Poolit website alternates between different font types and colors, making its site content engaging to users.

26. Touzi Capital

Made with Webflow

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Touzi Capital believes in the power of passive income, aiming to make real estate, blockchain, and other private equity investing accessible for its users.

Welcoming visitors is a black background in the hero section, with thin white lines dividing the background into equal rectangles.

Beneath the hero section, you will find a list of the financial services Touzi Capital offers displayed in a centralized layout on a plain white background.

Leaving plenty of void spaces in its web design, the Touzi Capital finance website ensures the focus of users remains on the information displayed.

27. Money Saving Mom

Made with LeadPages

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Money Saving Mom is a bargain shopping platform helping families save money. One of the top finance website design examples, Money Saving Mom displays multiple CTA buttons and bold colors to attract the attention of its target audiences.

A search bar is visible between two sets of header menus, helping users easily search through the business offerings. I love the colorful social media icons displayed beside the search feature, each linking to individual social media pages of the financial brand.

28. Clever Girl Finance

Made with Teachable

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Clever Girl Finance is one of the largest personal finance media and educational platforms for women in the U.S. This top finance website with plenty of accolades on its shelf sticks to the Viridian color from its logo text as its site’s predominant color.

Consistent throughout its site is a four-column display of articles, each article grouped into specific niches. Pinned to the right-hand side of the homepage is a like and search icon, each displayed in a White and Viridian color scheme.

29. Smart Passive Income

Made with LeadPages

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Smart Passive Income exists to provide a trusted learning and development ecosystem for online entrepreneurs. One of the top financial websites, Smart Passive Income directs users directly to its blog page, where they have access to excess information.

A centralized three-column display of articles takes center stage on the Smart Passive Income website, categorized into specific niches.

I like how the Smart Passive Income website sticks to a centralized layout for its web design, making white spaces available throughout the site.

30. Lux Capital

Made with Webflow

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Lux Capital partners with companies and founders passionate about changing the world, upending paradigms rather than incremental progress. Welcoming site visitors are several framed videos arranged together to give the hero section a visually engaging look.

One of the beautifully designed finance websites, Lux Capital displays several eye-catching design elements in bold color schemes. I like how the CTA buttons on this site are uniquely positioned, standing out in their distinct red-and-white color scheme.

31. Maveron

Made with Webflow

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Maveron for the past 25 years has been backing transformative consumer businesses while partnering with entrepreneurs to change the way we eat, live, work, and learn.

This financial website displays bold text over the hero section. A sticky header menu in its bold Bright Blue colored background adds color to the homepage, displaying navigation header texts.

Displayed close to the footer section is a stacked-up display of brand testimonials, each telling a unique story.

32. Emerson Collective

Made with Squarespace

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Emerson Collective works in pursuit of a world where every individual has access to opportunity, health, and well-being.

Designed with a single-page web design, the Emerson Collective alternates its content with two arrow icons placed at two opposite sides of the homepage.

The Red color from the Emerson Collective logo is a vital part of its financial website design, outlining the site’s hamburger menu. An accessibility icon is pinned to the homepage in a red-and-white color scheme, allowing users to make changes to the site’s layout.

Best Financial Website Examples FAQs

What is a Financial Website?

A financial website provides a potential client with a variety of financial data and information. With a financial website, potential clients have access to the financial services a firm offers.

What Makes a Good Financial Website Design?

A good financial website design depends on the site’s visual appeal, ease of navigation, and the value of the financial products offered. A good financial website design should be mobile-friendly, offering website visitors a pleasant experience.

What are the Most Popular Financial Websites?

Yahoo! Finance, Investopedia.com, Nerd Wallet, Marketwatch.com, Investing.com, Google Finance, Seeking Alpha, Kiplinger, Vista Equity Partners, and The Street Inc. are among the most popular financial websites. Each of these financial websites offers unique financial services that make them stand out.

Is the Financial Services Industry Saturated?

The influx of new fintech firms has created the notion that the financial services industry is saturated. While this fact is true for most parts of the world, there are still lots of areas yet to be explored in the industry.

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