A 76-year-old staple of door-to-door sales is now selling at Target | CNN Business (2024)
New YorkCNN Business —
Tupperware containers will now be available at Target, in a major shift for the 76-year-old brand.
Generally the company has sold its plastic food storage containers solely through in-home “Tupperware parties” or its own website — save a few brief and limited pilot programs with retailers HomeGoods, Bed Bath and Beyond, and Target itself.
Starting Monday, however, shoppers can find Tupperware in Target (TGT) stores nationwide and on Target (TGT).com in a variety of container sizes and container bundles priced at $7.99 to $79.99.
CEO Miguel Fernandez announced the launch via a LinkedIn post, and the news follows Tupperware’s June launch on Amazon.
It’s part of Tupperware’s bigger strategy to reinvent the brand, with plans to grow the business through multiple retail channels and get its products in front of younger consumers who never experienced the era of Tupperware parties.
Tupperware for the first time in its history is selling its products in a retail store.
The “party” format was historically the only way shoppers could buy Tupperware. It was a direct marketing event, typically organized by a woman and hosted in a customer’s home or her own — so she could sell Tupperware products and earn commissions.
Over the last seven decades, the retail environment has changed dramatically. But Tupperware parties will still happen too.
“Younger customers less familiar with direct sales will now find our brand in retail and from there can develop personalized relationships,” Fernandez wrote. “Customers who already love Tupperware parties — whether in-person or online — will now also be able to pick up their favorite essential food storage options at a store nearby.”
Door-to-door is a canvassing technique that is generally used for sales, marketing, advertising, evangelism or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information.
Tupperware is an American company that manufactures, and internationally distributes preparation, storage, and serving containers for the kitchen and home. It was founded in 1942 by Earl Tupper, who developed his first bell-shaped container and introduced the products to the public in 1946.
In 1958, Tupper sold The Tupperware Company for $16 million to Rexall. In December 2005, Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect the company's increasing product diversity.
Following decades of only being available via door-to-door sales and later directly on the Tupperware website, the well-known containers will now be sold at Target.
In other words, Tupperware (TUP) has been given new life. “I am confident that this agreement provides us with the financial flexibility to continue executing on our near-term turnaround efforts as well as our long-term strategy to create a global omni-channel consumer brand,” said Tupperware Brands CFO Mariela Matute.
Tupperware Brands warned that the 77-year-old company may not survive for another year and forecast inadequate liquidity to fund operations, the seller of plastic airtight food storage containers said in a filing with the SEC on Friday.
In the event of a product's failure to meet the foregoing warranty, Tupperware, at its election, will either replace the affected product with a like or similar product or provide toward future purchases of Tupperware® brand products.
Tupperware has manufacturing plants in Belgium, Brazil, France, Greece, Japan, South Korea, Mexico, the Philippines, Portugal, South Africa and the United States, and leases manufacturing and distribution facilities in China, India and Venezuela.
Tupperware is an American company that manufactures, and internationally distributes preparation, storage, and serving containers for the kitchen and home. It was founded in 1942 by Earl Tupper, who developed his first bell-shaped container and introduced the products to the public in 1946.
Starting Monday, however, shoppers can find Tupperware in Target (TGT) stores nationwide and on Target (TGT).com in a variety of container sizes and container bundles priced at $7.99 to $79.99. CEO Miguel Fernandez announced the launch via a LinkedIn post, and the news follows Tupperware's June launch on Amazon.
As a general rule of thumb, plastic containers should not be microwaved. The amount of risk associated with heating plastic varies depending on the type of plastic, but in order to avoid all possible negative repercussions on one's health, it's best to reheat in glass or ceramic as much as possible.
If your Tupperware container has a snowflake symbol on it, don't worry about freezer damage—that symbol means it's freezer safe. If you don't see the snowflake symbol, avoid putting your new containers in the freezer.
The Tupperware® brand didn't nix BPA until 2010, and truly vintage Tupperware may even leach heavy metals like cadmium, lead, and arsenic into stored food.
Tupperware offers a full lifetime warranty on all of its tools and products against chipping, breaking, peeling and cracking. At Tupperware you can find a wide variety of plastic storage containers, kitchen canisters, pitchers, bowls and much more for most any occasion.
Of all the rules when returning Tupperware however, acknowledging the gesture is probably the most important. “Never let it go unnoticed and return it in whatever shape or form. But if you do decide to fill up the Tupperware, fill it completely because it shows you are full of jeung.”
From the US Midwest. I would not call this a plastic tub and I've never heard them called that. These are containers. Plastic container, storage container, or Tupperware are all extremely common names.
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