A woman who studied 600 millionaires discovered where you choose to live has 2 effects on your ability to build wealth (2024)

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  • Your neighborhood plays a huge role in how much you save and spend, according to two researchers who studied millionaires.
  • If you live in a pricey home in an affluent neighborhood, you're more likely to mirror your neighbor's consumption habits.
  • This can affect your ability to accumulate wealth over time, as can the home's price — most millionaires live in a home they can easily afford, which allows them to save more money.
  • Visit Business Insider's homepage for more stories.

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A multitude of factors go into building wealth, but perhaps none play as big a role as where you choose to live.

That's according to Sarah Stanley Fallaw, the director of research for the Affluent Market Institute. She coauthored "The Next Millionaire Next Door: Enduring Strategies for Building Wealth," in which she surveyed more than 600 millionaires in America.

"The key to wealth building is to live in a home that one can easily afford," she wrote, building upon research from her father, Thomas J. Stanley. In his book "Stop Acting Rich," he said one's home or neighborhood is their greatest detriment to building wealth.

"If you live in a pricey home and neighborhood, you will act and buy like your neighbors," he wrote, adding: "The more affluent the neighborhood, the more its residents spend on almost every conceivable product and service."

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So if your high-income-producing, high-consuming neighbors roll up to the driveway in a BMW or a Mercedes-Benz, it's likely you'll feel the urge to do the same. This pressure to keep up with the Joneses can also be affected by lifestyle creep, the tendency to spend more whenever one earns more.

But it's not just neighborly influences that can affect one's overall wealth — the home's price relative to your income also affects your ability to accumulate wealth over time, Stanley Fallaw said.

If you want to make progress on building wealth, keep your housing costs low

Most of the millionaires she studied had never purchased a home that cost more than triple the amount of their annual income. The median home value for millionaires in her latest study was $850,000 (3.4 times their current income), with a median original purchase price of $465,000.

Just consider billionaire investor Warren Buffett — he lives in a modest house worth 0.001% of his total wealth.

So what constitutes an affordable home?

That depends on your salary, your age, and what state you live in, but the standard measure of housing affordability is 30% of your pretax income.

However, if you really want to make progress on building wealth, Business Insider's Lauren Lyons Cole, a certified financial planner, suggests looking for a place that costs 25% or less of your after-tax income and funneling the cash you save toward your retirement accounts.

"Keeping housing costs low is smart, no matter how much money you have," she wrote. "The best financial move you can make is to literally move to a less expensive home."

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Finding a house without breaking your budget is also dependent upon when you buy — according to Holden Lewis, a mortgage analyst at NerdWallet, timing your home purchase correctly, like during the winter or before you get married, can save you money.

But when buying a home, you should not only consider the cost of living, but how you measure your well-being within the city, community, and neighborhood, Stanley Fallaw said.

"We still argue that your more immediate community (your school district, neighborhood, and town) is more important when it comes to your personal happiness," she wrote. "When you're thinking of buying that 4,500-square-foot McMansion out in the suburbs to avoid a two-bedroom fixer-upper in the city, you're trading size of home for commute. What's more important to you?"

Hillary Hoffower

Economics Correspondent, Millennial Wealth

Hillary focuses on the intersection of youth culture and wealth, reporting on the lifestyles and economics of millennials and Gen Z. She covers trends in how these generations are living and spending and examines how the economy is shaping them and their financial behaviors. She also reports on consumer spending and New York City's economy, and previously wrote about the ultrarich and personal finance at Insider before joining its economy team. Basically, she's written about money from every angle you can imagine. Inside the epicenter of America's Great Resignation: Kentuckians lay out the 4 forces driving the state's labor shortage — and explain why it's here to stay Millennial New Yorkers are ditching basem*nts and roommates for luxury apartments at $1,000-plus discounts The world's youngest self-made billionaire hopes to power every future self-driving car with a technology that Elon Musk says is 'doomed' Tiffany and the Trumps: Insiders describe how the president's younger daughter has charted what they say is a distant relationship with her father and come to terms with having America's most divisive last name Inside the French Riviera's pandemic party problem Yachting insiders detail the rampant sexual harassment aboard million-dollar ships, where crew members are promised a glamorous lifestyle and can instead find themselves trapped at sea with no one to turn to Millennials came limping out of the Great Recession with massive student debt and crippled finances. Here's what the generation is up against if the coronavirus triggers another recession.

A woman who studied 600 millionaires discovered where you choose to live has 2 effects on your ability to build wealth (2024)

FAQs

Who was the woman who became a millionaire? ›

Madam C. J. Walker (born Sarah Breedlove; December 23, 1867 – May 25, 1919) was an American entrepreneur, philanthropist, and political and social activist. She is recorded as the first female self-made millionaire in America in the Guinness Book of World Records.

What is the breakdown of millionaires by race? ›

Nearly 86% of millionaires are white. That's not constrained to just millionaires: According to the Federal Reserve, a typical white family's wealth dwarfs that of typical Black and Hispanic families, with the white family's wealth six and five times higher, respectively.

Who is the 19 year old female millionaire? ›

Meet World's Youngest Billionaire: Livia Voigt

Despite her burgeoning wealth, the young entrepreneur remains focused on her academic pursuits, currently enrolled as a university student, as per reports by Forbes. With a net worth of $1.1 billion, Livia's trajectory into the world of business is undoubtedly noteworthy.

Who is the richest self made woman in the world? ›

Rafaela Aponte-Diamant is the richest self-made woman on Forbes' 2024 billionaires list. The 79-year-old cofounded MSC in 1970 and it's now one of the world's largest shipping companies.

How are 90% of millionaires made? ›

90% of millionaires made their money in Real Estate. I became a millionaire without owning a single property. But I own 6 small businesses that make me $725k/year. Here's why I prefer buying businesses over Real Estate: -- 1) Cash Flow The average rental property in the U.S. cash flows ~$300-$500 (some even less).

What age is the average millionaire? ›

The average millionaire in the United States is actually 61 years old. Back in 1992, the average millionaire was 57, according to Business Insider. This suggests that for most, the path to significant wealth is a marathon, not a sprint.

How many $100 millionaires are there in the world? ›

These affluent individuals are typically the founders of large multi-national companies or the heirs to vast family fortunes. There are only 28,420 centi-millionaires in the world (as at June 2023), making this a very elite club.

Who was the first woman to get a million dollars? ›

At the time of her death in 1919 Madam C. J. Walker was one of the wealthiest business women in America, and is considered to be the first American business women to amass a one million dollar net worth.

Who was the first woman to win millionaire? ›

Judith Keppel was the first-ever person to win the million-pound cash prize on Who Wants To Be a Millionaire - and still to this day she's the only woman who has ever won it. Winning the ITV show back in 2000, the garden designer became the 12th winner in the world, and was at the time "struggling for money".

Who is the first female millionaire in history? ›

That was Sarah Breedlove, also known as Madam C.J. Walker. She was born in Delta, Louisiana on December 23, 1867. She made money by creating a very successful beauty and hair line for black women.

Who was the second female millionaire? ›

2021 list
No.NameBirth date
1Françoise Bettencourt Meyers10 July 1953
2Alice Walton7 October 1949
3MacKenzie Scott7 April 1970
4Julia Koch12 April 1962
6 more rows

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