Americans' top investment choice: Real estate - Financial Security Index (2024)

The crash in housing prices that walloped the economy over the past decade no longer seems to haunt Americans as it did during the recession. For the first time in three years, real estate was the most popular investment option in a survey that accompanied Bankrate’s Financial Security Index.

When asked what kind of investments made the most sense, 27 percent said they’d invest in property if they had a pool of spare cash. CDs and other cash investments, the top answer in Bankrate’s 2013 and 2014 surveys, came in second at 23 percent.

Wall Street generated little interest — only 17 percent said they’d buy stocks — even though stocks have been a relatively strong investment recently. The Standard & Poor’s500 index jumped 7.7 percent year over year from mid-July.

“We’re not seeing the bunker mentality from individual investors to the same extent of the past few years,” says Greg McBride, CFA, Bankrate’s chief financial analyst. “But the preference for real estate over, say, the stock market, does beg the question of whether or not Americans are again viewing residential housing as a golden ticket.”

Gold and other precious metals followed at 14 percent, and bonds, with yields that have hovered near historical lows in the past year, came in last at 5 percent.

Bankrate’s survey was based on a national telephone poll conducted between July 9 and 12. It has a margin of error of 3.6 percentage points.

Housing on the rise

Americans are likely encouraged by recent indicators showing the housing market’s strength. In May, sales of new homes grew 2.2 percent to the highest level in seven years, and April’s figures increased 8.1 percent from March, according to the U.S. Census. Buoyed by demand for single-family homes, existing-home sales also rose 5.1 percent in May, recording a 9.2 percent year-over-year gain, according to the National Association of Realtors.

Home values are also rising. S&P/Case-Shiller’s latest measurement of national home prices shows a 4.2 percent year-over-year gain from March to April. Since February 2012, when the index bottomed, prices have increased 26.8 percent.

Investment preferences by demographics

Bankrate’s FSI survey broke down which groups preferred each investment by varying characteristics. For instance:

  • Those living in the West or in urban areas showed a tendency toward real estate investments, at 35 percent and 31 percent, respectively. Midwesterners, though, preferred cash and stocks over real estate. People living in the South preferred real estate and cash investments.
  • Age can be a defining characteristic. The youngest group, those between 18 and 29, had the highest preference for cash, at 32 percent, while people between 30 and 49 favored real estate more than any other group, at 32 percent.
  • By income level: Those bringing home over $75,000 a year were the most likely to prefer the stock market, with 28 percent responding that they’d favor stocks over other investments. Americans in the lowest income bracket, making less than $30,000, were the most likely to trust cash investments. And 35 percent of those earning between $30,000 and $49,999 were the most likely to choose real estate over the other options.
  • Risk tolerance increases with more education. College grads are more likely to invest in stocks (29 percent) than any other education group.

What the experts say

Many financial planners say Americans shouldn’t discount stocks when it comes to investing a little extra cash. David Mullins, wealth manager at David Mullins Wealth Management, pointed out that over 10 years the S&P 500 has generated a positive return 95 percent of the time. It has never produced a negative return in a 20-year period, he says.

“The thing stocks offer that the other investments don’t are dividends,” Mullins says. “Over time, the compounding and reinvestment of these dividends makes a strong case for stock market investing for any extra money you won’t need for 10 years.”

And what about real estate, Americans’ most preferred investment option? Hank Mulvihill, principal of Mulvihill Asset Management, says that although real estate can be profitable over the long term, it’s not as easy to turn into cash as other investments. Instead, he prefers a portfolio of bonds and high-quality, dividend-paying stocks for any money that isn’t needed for 10 years. And Mulvihill doesn’t think the other investment options in Bankrate’s survey are worth considering.

“Cash is not going to become more valuable unless deflation sets in. CDs are bonds issued by banks, and pay insulting rates, so why bother?” he says. “Gold and silver are useless.”

Financial comfort shaky

Despite the underlying optimism in real estate, Americans’ financial security slipped in July, with the FSI hitting its second-lowest reading this year.

When it came to their jobs, 22 percent said they felt “more secure” compared with how they felt a year ago, and 14 percent said they felt “less secure.” While still positive, it’s a weaker response overall. Last month, 29 percent of those surveyed said they felt “more secure” about their jobs, compared with 9 percent who said they felt “less secure.”

They were also concerned about their level of savings. When asked about the money they’d socked away, 29 percent said they were “less comfortable” with their level of savings compared with a year ago. Only 18 percent said they were “more comfortable.”

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Americans' top investment choice: Real estate - Financial Security Index (2024)

FAQs

What is the rule number 1 in investing? ›

Warren Buffett once said, “The first rule of an investment is don't lose [money]. And the second rule of an investment is don't forget the first rule.

Has real estate outperformed the S&P 500? ›

Real assets have outperformed the S&P 500 for the past 30 years, without a single negative year. Even when investing in the real asset index on its worst day ever, one year later, that investment would yield a positive return of 1.5%.

Are REITs a good investment? ›

Are REITs Good Investments? Investing in REITs is a great way to diversify your portfolio outside of traditional stocks and bonds and can be attractive for their strong dividends and long-term capital appreciation.

How to invest in REITs for beginners? ›

How do I Invest in a REIT? An individual may buy shares in a REIT, which is listed on major stock exchanges, just like any other public stock. Investors may also purchase shares in a REIT mutual fund or exchange-traded fund (ETF).

What is the 80% rule investing? ›

In investing, the 80-20 rule generally holds that 20% of the holdings in a portfolio are responsible for 80% of the portfolio's growth. On the flip side, 20% of a portfolio's holdings could be responsible for 80% of its losses.

How do you use the 1 rule in real estate? ›

Multiply the purchase price of the property plus any necessary repairs by 1% to determine a base level of monthly rent. Ideally, an investor should seek a mortgage loan with monthly payments of less than the 1% figure.

Is there a better investment than real estate? ›

Real estate investing may make sense if you want to own tangible assets and are willing to manage property. But if you prefer a more hands-off approach with more liquidity, stock market investing may be a better option.

Has Warren Buffett outperformed the S&P 500? ›

As the chairman of Berkshire Hathaway, Buffett has consistently outperformed the S&P 500 for decades, and in the process has become one of the world's richest men. (Forbes puts his net worth at $37 billion.) Despite his fortune, Buffett is known for living a modest lifestyle, by billionaire standards.

Does Warren Buffett outperform the S&P? ›

Historical Performance. Berkshire Hathaway: Has historically outperformed the S&P 500 over the long term under Warren Buffett's leadership.

Does Warren Buffett invest in REITs? ›

Does Warren Buffett invest in REITs? The short answer is yes. Berkshire Hathaway does allocate capital real estate ownership throughout REITs. Learn Warren Buffett REIT investments below.

What is the downside of REITs? ›

Non-traded REITs have little liquidity, meaning it's difficult for investors to sell them. Publicly traded REITs have the risk of losing value as interest rates rise, which typically sends investment capital into bonds.

What I wish I knew before buying REITs? ›

REITs must prioritize short-term income for investors

In exchange for more ongoing income, REITs have less to invest for future returns than a growth mutual fund or stock. “REITs are better for short-term cash flow and income versus long-term upside,” says Stivers.

Do REITs pay monthly? ›

REITs and stocks can both pay dividends, usually on a monthly, quarterly, or yearly basis. Some investments will also offer special dividends, but they're unpredictable.

Can I invest $1000 in a REIT? ›

While they aren't listed on stock exchanges, non-traded REITs are required to register with the SEC and are subject to more oversight than private REITs. According to the National Association of Real Estate Investment Trusts (Nareit), non-traded REITs typically require a minimum investment of $1,000 to $2,500.

What is the rule number 1 in investing Big 5? ›

The Magic Number: 10%

To be considered strong, all the Big Five numbers should be equal to or greater than 10% annually for the past 10 years. This consistency over a decade is a testament to a company's enduring strength.

What is the rule of 2 in investing? ›

One popular method is the 2% Rule, which means you never put more than 2% of your account equity at risk (Table 1). For example, if you are trading a $50,000 account, and you choose a risk management stop loss of 2%, you could risk up to $1,000 on any given trade.

What are the 4 golden rules investing? ›

They are: (1) Use specialist products; (2) Diversify manager research risk; (3) Diversify investment styles; and, (4) Rebalance to asset mix policy. All boringly straightforward and logical.

What is the rule number 1 in business? ›

Business Rule #1: The customers have a choice … Make sure they pick you!

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