Confessions of a Trader Joe's Junkie (2024)

Lately I've been jonesing for Trader Joe's pretty badly. My husband and I lived just outside of Philly for about a year, where we had our choice of about five TJ's. Now that we're back in Des Moines, the closest Trader Joe’s is now at least three hours away in the Minneapolis area. There are often times I contemplate driving up there and back just for the day so I can get my chile-spiced mango fix or my delicious spicy black bean dip. Or the vodka marinara sauce. Or the gyoza. Or the lime juice popsicles. Or the soycatash. But I digress.

Photo: Comp4Me [Flickr]

Every time I travel I check Trader Joe’s store locations to see if there’s one close that I can stop at. I have my cousin ship me stuff from New York. I have friends in Minneapolis who keep an eye out for me. One of my best friends drove to St. Louis and I actually made her take a cooler so she could bring me back some frozen food. It’s seriously become an obsession. I went on a trip with some friends last year and the first thing we did after getting our rental car was make a TJ’s pit stop. I figured we would need some snacks for the hotel room, you know? I’m pretty sure they all thought I was insane… except for the aforementioned friend who went to Missouri. She immediately picked up on the allure of Trader Joe’s. I was trying to figure out exactly what makes Trader Joe’s so great, and here’s what I found out during my research:

  • Trader Joe’s was founded by Joe Coulombe. He was running a number of Pronto Markets when 7-Eleven started to monopolize the market. He had the idea for a grocery store with more exotic offerings but at decent prices. It took off (obviously) and he started converting all of his Prontos into Trader Joe’s. (Photo: Private Label Magazine)

  • Many of their products are given a quirky name based on their origins – Mexican food is sold under the label Trader Jose’s, Chinese food is sold under Trader Ming’s, Japanese food is sold under Trader Joe-San and vitamins are sold under Trader Darwin’s.

  • The reason TJ’s can sell good-quality stuff so cheap is because they buy directly from small vendors instead of going through a corporate middle-man. This makes the products cheaper for them, which in turn makes them cheaper for us. What a concept.

  • Because they keep their products so cheap, you’ll never find anything on sale at Trader Joe’s.

  • For a grocery store, their benefits and wages are pretty great. Business Week reports that their wages are better than most ($8-$10 an hour three years ago), they give generous bonuses and contribute an extra 15.4 percent of every employee’s gross pay into a retirement plan. They even offer health insurance to part-time workers and their dependents, as long as they work an average of 20 hours per week. My favorite perk is the 10 percent discount. I’d be all over that.

  • Trader Joe’s is the home of Two Buck Chuck! TJ’s is the exclusive dealer of Charles Shaw wine. It’s technically Three Buck Chuck in some states, but at any rate, it’s worth it. For cheap wine, Two Buck Chuck is pretty darn tasty. It took me a while to figure this one out, though, because in Pennsylvania, it’s illegal to sell liquor in grocery stores. It took a trip to Virginia to finally procure the famous Two Buck Chuck.

  • The company has a great sense of humor. Exhibit A: one of the questions in the F.A.Q. on the Trader Joe’s Web site: “Will Trader Joe's products turn me into a superhero, a professional athlete or one of the great brainiacs of humankind? Um...well...no. Sorry (seriously, we are because that would be neat). But they will hopefully make your taste buds tingle and leave you with a happy tummy - and wallet. Way better than being a superhero.” Their “Fearless Flyer” is pretty good reading too.

  • You won’t find any overhead P.A. systems at Trader Joe’s: they operate solely on a bell basis. A huge bell is rung every time something comes up – one bell is to open another register, two bells means a customer has a question and three bells calls a manager over.

  • If you’re like me and DESPERATELY want a Trader Joe’s within an hour (I’d even take two hours… Omaha would be great) of you, you can go here and request that they come to your area. If there’s already a TJ’s in your area, I’d appreciate it if you went there anyway and requested that they open one in Des Moines. Thanks.
  • I know there must be some other rabid Trader Joe’s fans out there like me. So spill it: what’s your favorite TJ’s product? What do I need to cart home with me the next time I am in Minneapolis or Kansas City? Better yet, what can I badger my cousin or brother-in-law into mailing me??


    Newest 5

    Newest 5 Comments

    Girl, I feel for ya! BUT, I live 65 miles from anywhere! So any and all of my shopping is an all day event. I go about every 3 weeks to a large city here in Cali and do TJ's first! I take a cooler and 6 or so of those blue ice gel packs, everything makes it home in great condition and haven't lost an item yet to spoilage. Some of our favorites and the vanilla merigue's, orange chicken, cinnamon bread and the tea's. So once a month maybe you should make an all day excursion!?! Good luck with your quest for a store nearer to you!

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    A problem with late night surfing, I get hungry and then I happen on to your site and this entry talking about food. I have been living overseas for over 13 years now. I don't think I've been to a Trader Joes; however, I have heard of them. I may get a chance to go to Minnesota soon so I will definitely find the one there and try it out.
    Thanks for this post!
    Les

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    It's coming!!!!!! TJ's over by Jordan Creek! Wooooot!!!

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    I love Trader Joes, I get a high every time I shop there! I'm so sad they discontinued the Cereal Bites (chocolate and strawberry), they were so dang good! I love their Australian Red Licorice and their potato latkes!

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    No TJ's here in Denver, but as least we do have Tony's Market. http://www.tonysmarket.com/

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    Confessions of a Trader Joe's Junkie (2024)

    FAQs

    Does China own Trader Joe's? ›

    Trader Joe's was purchased in 1979 by a German conglomerate, is entirely managed in the US, and has never been resold.

    What is the most popular item at Trader Joe's? ›

    Best Overall Trader Joe's Item: Chili & Lime Flavored Rolled Corn Tortilla Chips. When it comes to Trader Joe's products, there's one that shoppers believe is a cut above the rest—snack category winner Chili & Lime Flavored Rolled Corn Tortilla Chips.

    Why did Trader Joe's get rid of Trader Joe's? ›

    Trader Joe's is getting rid of product names such as Trader José's, Arabian Joe's and Trader Ming's that critics say are racist and "perpetuates harmful stereotypes."

    Why is Trader Joe's so hyped? ›

    "Trader Joe's con continuously gets the highest customer satisfaction scores from all grocery chains." They talk about what makes Trader Joe's so unique and popular, including their focus on community, curated selection, transparency around pricing, and exceptional customer service.

    Who is Trader Joe's biggest competitor? ›

    Top 10 Trader Joe's competitors
    • Walmart.
    • Bravo Supermarkets.
    • CJ Express.
    • DealsOfAmerica.com.
    • HEB Grocery.
    • Kroger.
    • Pete's Market.
    • Target.

    Are Trader Joe's and Aldi owned by the same parent company? ›

    A popular misconception about Aldi U.S. BB #:116756 is that it's a sibling company, or at least a cousin, to Trader Joe's BB #:162286. It is not. While the two chains have some similarities, with both following a low-price, private-label-dependent strategy, they are independently owned and operated.

    What famous person works at Trader Joe's? ›

    Actor Geoffrey Owens was shamed by some, and celebrated by others, for working at Trader Joe's between roles. There's no shame in an honest day's work — except when there is.

    Who is the average Trader Joe's shopper? ›

    Among Trader Joe's shoppers, the most common demographic is Caucasian women who are aged 41 to 57 and earn more than $80,000 per year. Most Trader Joe's shoppers buy 10 or fewer items per trip.

    What is the busiest Trader Joes store? ›

    Most locations averaged between 10,000 and 15,000 sq ft (1,400 m2). California has the largest number of stores with 193 open in the state. The chain's busiest location is its 72nd & Broadway store on the Upper West Side of Manhattan.

    What is the controversy with Trader Joe's? ›

    The Trader Joe's case combined five lawsuits involving 17 law firms. It alleged undisclosed levels of lead, cadmium and arsenic, another heavy metal, in eight dark chocolate bars, citing the Consumer Reports study and "independent laboratory" testing.

    Why is Trader Joe's so addictive? ›

    When you go into a large grocery store you have so many choices… Too many for most people to make an informed decision. Trader Joe's pares that down for you so it makes it easier to navigate the store. Another big thing that attracts people is that they cater to special diets, from gluten free to vegetarian to kosher.

    What is the old name for Trader Joe's? ›

    In 1958, Joe Coulombe took over a small chain of Pronto Markets convenience stores around the Los Angeles, California, area. After seeing changes in demographics, he opened the first Trader Joe's in 1967 in nearby Pasadena. In 1972, he introduced granola, the first private label product.

    How are Trader Joes employees so happy? ›

    Their efforts are fairly compensated, causing employees to feel fulfilled by their hard work. They receive a 20% discount on all store items, access to health benefits, and satisfactory pay in accordance with the amount of time that they have worked at Trader Joe's.

    Is Trader Joes a stressful job? ›

    Fun environment but can be stressful

    I had a great time working at Trader Joe's but it got progressively more stressful at the store I was working at. It is a nonstop job which is great but in the middle of a busy street in Miami, it started to get too much with the increasing population.

    What kind of people shop at Trader Joe's? ›

    Trader Joe's customers are older, middle class, and more hippified consumers; Birkenstocks, Dead Heads, gray ponytails and health food grazers. Whole Foods attracts a more upper-middle class customer.

    Is Trader Joe's owned by China or the USA? ›

    Owned by the German retail company, Aldi Nord, Trader Joe's is one of the most popular grocery chains in the United States, and it is often viewed with fondness, like a light-hearted, quirky neighborhood farmer that brings you interesting things to eat.

    Who currently owns Trader Joe's? ›

    The Albrecht family, who own Aldi and Trader Joe's, has been historically secretive, and there is a lot that's unknown about their personal lives.

    Who owns Trader Joe's now? ›

    Aldi Nord also owns the Trader Joe's grocery chain in the United States which operates separately from the group.

    Who is Trader Joe's owned by in the USA? ›

    Trader Joe's, although it may be based in Southern California, is actually owned by Albrecht Discounts.

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