Dutch Quirk #59: Wear way less make-up than people in other countries | DutchReview (2024)

Dutchies are direct people — no need to beat around the bush here — but could it be that their no-bullsh*t attitude extends to choices about personal appearance too?

Certainly, one thing you’ll notice after spending some time in the Netherlands is that people (well, Dutch women mostly) wear way less makeup than what you’re used to.

That doesn’t mean they don’t take care of themselves — simply that there isn’t the same culture surrounding makeup as in many other countries. 💁‍♀️

So, getting dolled up for a night out? Or frantically putting on mascara on your way to work? You do you! But don’t feel like you have to wear it — others likely won’t.

What is it?

Well, it’s a choice really. 👏

However, for internationals who might come from cultures where most women wear makeup every day, it can be a bit of a shock to see Dutchies rock up to the club without the faintest glimmer of a highlighter.

In 2022, makeup only made up 13.3% of the market share of cosmetics in the Netherlands, whereas it accounts for 16% globally.

So, instead of spending money on makeup, Dutchies spend it on skincare (which had the largest market share of cosmetic products in the Netherlands in 2022). ✨

Why do they do it?

One answer is directness — after all, what’s more, upfront than a person’s bare skin?

Another hypothesis is the Dutch weather. Imagine putting on a full face of makeup just to venture out on your bike and have it all washed off by the rainno thanks!

In all honesty, though, no one knows precisely why except for the person who makes the choice about whether to wear it or not.

Why is it quirky?

Many of us are simply used to at least covering the dark circles from the night before prior to showing up to work.

However, in the Netherlands, you can be staring into your female boss’ makeup-free face during the morning meeting — and no one bats an eyelash.

Should you join in?

If you want to!

Whether you wear makeup daily, occasionally, or never it’s a personal choice. The great thing about living in the Netherlands is that people likely won’t comment and just respect your decision!

What do you think of this Dutch quirk? Have you experienced it? Tell us in the comments below!

Dutch Quirk #59: Wear way less make-up than people in other countries | DutchReview (1)

Christine Stein Hededam 🇩🇰

A Dane with a special place in her heart for Minnesota, Christine is now falling in love with everything Dutch. Between finishing her bachelor’s degree, learning Dutch, and doing yoga teacher training, you will find her wandering about the Hague. Always up for visiting new places, she loves to explore the Netherlands with friends and takes pride in scoping out cute cafés (wherein to discuss books, big plans, and food).

Dutch Quirk #59: Wear way less make-up than people in other countries | DutchReview (2024)

FAQs

Dutch Quirk #59: Wear way less make-up than people in other countries | DutchReview? ›

Why do they do it? One answer is directness — after all, what's more, upfront than a person's bare skin? Another hypothesis is the Dutch weather. Imagine putting on a full face of makeup just to venture out on your bike and have it all washed off by the rain — no thanks!

What country wears the most makeup? ›

Global leading beauty consuming countries 2018

In 2018, United States was the leading consumer of beauty products worldwide based on value. The consumption value of beauty products in the U.S. amounted to about 89.71 billion U.S. dollars in that year.

What are Dutch beauty standards? ›

In the Netherlands, natural hair colors like blonde, brown or red are common. Blue or green eyes are admired, but any color is accepted. A healthy body is valued over a specific shape or size. Natural skin colors are appreciated, but there's diversity and acceptance.

Do Mexicans wear a lot of makeup? ›

Latinas are generally more likely to use skin care, cosmetics, and fragrance products. In terms of cosmetics, they'ree more likely to use visible products like lip gloss and lipstick. Non-Hispanics are more likely to use subtle things like concealer and foundation, which aim to cover flaws.

Is it the Netherlands or Holland? ›

In some languages, Holland is used as the formal name for the Netherlands. However, Holland is a region within the Netherlands that consists of the two provinces of North and South Holland. Formerly these were a single province, and earlier the County of Holland, which included parts of present-day Utrecht.

Who is the No 1 makeup in the world? ›

List of Top 10 Cosmetic Brands in the World -
S.No.Brand's NameEstablished in
1SKYA Transdermic2022
2L'Oreal1909
3NIVEA1911
4Coty1903
6 more rows
Feb 16, 2024

Which country uses less makeup? ›

Certainly, one thing you'll notice after spending some time in the Netherlands is that people (well, Dutch women mostly) wear way less makeup than what you're used to.

How tall is the average Dutch woman? ›

The Netherlands leads with an average height of 170.36 cm (5 feet 7.07 inches), followed closely by Montenegro at 169.96 cm (5 feet 6.91 inches). Globally, women stand at an average height of 160.95 cm, ranging from a minimum of 150.91 cm to a maximum of 170.36 cm.

Do Dutch people dress up? ›

Dutch consumers prefer comfort and flexibility. People wear one set of clothes and keep them on throughout the day. Dutch people generally do not dress up during the day and wear the same outfit at work to the pub.

What are Dutch guys like? ›

The Dutch are renowned for being straightforward, straight-talking, and down-to-earth, and this transcends to the world of dating. For instance, they may prefer to enjoy a cold pint and a Dutch snack at a cozy (gezellig) café or bar rather than dine at a fancy restaurant.

Which race wears the most makeup? ›

We found distinct trends of personal care product use by race/ethnicity: Latina women typically used makeup most frequently; Black women used certain hair products or styles most frequently; and Vietnamese women were most likely to use facial cleansing products compared to other races/ethnicities.

Which country has the most beautiful makeup? ›

Japan, the United States, and France (in that order) are the top three countries that produce the highest quality beauty products. Consumers are willing to pay more for high-quality skin care and makeup, so these countries offer some of the best options on the market.

What race spends the most money on makeup? ›

Black consumer spending and dollar growth for Beauty categories is significantly outpacing that of total US for Cosmetics & Nail, Facial Skin Care, and Hair Care.

What do Dutch people call themselves? ›

In the Dutch language, the Dutch refer to themselves as Nederlanders.

Why is Dutch called Dutch? ›

The word Dutch comes from a Proto-Germanic word meaning “of the people.” It shares a root with the German word Deutsch, which has led to some confusing names. The name Germans call Germany, for example, is Deutschland and the people there Deutsch.

Why is Holland called Netherlands now? ›

The government has started to rebrand the country as the Netherlands to enhance its image in the face of global competition. For decades, the Dutch government used “Holland” and “the Netherlands” interchangeably to describe the country known for its iconic canals, tulip fields and windmills.

What ethnicity wears the most makeup? ›

We found distinct trends of personal care product use by race/ethnicity: Latina women typically used makeup most frequently; Black women used certain hair products or styles most frequently; and Vietnamese women were most likely to use facial cleansing products compared to other races/ethnicities.

Who uses the most makeup? ›

What age group uses makeup the most? Women aged 18-34 use makeup the most at 85%. 77% of women aged 55+ wear makeup.

What countries use the most beauty products? ›

As far as market share, Japan is the world's second-largest market for cosmetics and beauty products after the United States.

What countries care most about looks? ›

On average, women spent 23 minutes more than men improving their physical appearance per day. The five countries where improving one's looks was the most time-consuming activity were Tunisia, Thailand, Ghana, Morocco, and Nigeria.

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