How to Find Investors and Raise Money for Real Estate Development (2024)

Raising money to finance a new development is often one of the biggest hurdles real estate developers face. Knowing how to get investors for real estate development will help you expand your real estate business, giving you a chance to build more properties, and grow your net worth.

In this article, we’ll show you multiple ways to leverage other people’s money to fund your real estate developments!

Understanding the Importance of Funding in Real Estate

Real estate funding isn’t just about scraping together enough money to finish a structure. It’s about finding enough funding to bring your vision to life. And it’s about leveraging debt and equity strategically to provide the best results for both the project itself and for all the people involved in the deal.

Debt vs. Equity Funding

All capital raises for real estate fall into one of two categories: debt or equity.

Debt funding is when investors act as lenders to a real estate development. Investors loan the developer the money needed at a pre-determined interest rate. A mortgage loan from a bank, for example, would be debt funding. The developer would repay this loan with the agreed-upon interest, on a set schedule.

Equity funding is when real estate investors share ownership of the development. Investors, in this case, buy into a real estate project and own a stake in the property. In many cases, equity investors are entitled to a share in the profits from the sale of the development (or a share of the ongoing rental income if the asset is intended to be held long-term), rather than receiving a pre-determined interest rate.

Learn more about debt vs equity investing in real estate.

How to Find Investors and Raise Money for Real Estate Development (1)

7 Sources of Funding for Real Estate Development

Here are seven sources for you to consider tapping for funding your next real estate development.

1. Traditional Mortgage and Construction Bank Loans

Mortgage loans can be used to purchase a property, and construction loans can be used to renovate the existing structure or build on the property. These debt-based funds offer comparatively low interest rates, but they can be difficult to secure because these institutional investors are somewhat risk-averse.

For small residential developments, mortgage and construction loans might suffice. Just be prepared to jump through a few hoops to prove your creditworthiness.

2. Home Equity Loans and HELOCs

Home equity loans and home equity lines of credit (HELOCs) both allow property owners to convert a portion of their home equity into cash-in-hand, which can then be applied toward your new development project. This type of debt funding is best for those who have a lot of equity in a property that they are willing to put on the line for the success of the new development.

It’s important to note that failure to repay a home equity loan or HELOC can result in the foreclosure of the collateral property. So, for example, if you take a home equity loan against your home to finance a new project, and the project does not perform as needed to repay the loan, the bank could potentially seize your home.

3. Hard-Money Loans

Hard money loans are issued by private money lenders (individuals or companies rather than institutions like banks) based on the value of the collateral, rather than the creditworthiness of the borrower. While banks would prefer the stability of on-time loan payments from a borrower, hard money lenders would not mind foreclosing on the property used as collateral to add the property to their own portfolio. So hard money lenders are willing to take more risks than traditional banks, making this an option for those who don’t qualify for traditional bank loans.

Hard money loans are typically used as short-term “bridge” loans. If, for example, you are planning a single-family flip with an ADU (accessory dwelling unit) addition, you could potentially take out a 12-month bridge loan to fund the construction and repay the loan balance upon the sale of the completed flip.

It is worth noting that interest rates can be extremely high on hard-money loans. And there is a risk of losing the property if the loan cannot be repaid.

4. Private Equity Funds

Similar to hedge funds, private equity funds are pooled investment vehicles in which multiple investors pool their investment capital to fund a portfolio of investments. Unlike the debt-based funding we have discussed to this point, private equity investors focus on equity-based investment opportunities. They look to own a share in the projects and earn a performance-based return.

Private equity funding is all about networking. These investments are “private,” meaning that they are not offered to the general public. Getting your real estate developments offered to private equity investors most likely requires a relationship with a private equity fund manager.

5. Peer-to-Peer Loans

Peer-to-peer loans are similar to private equity funds, in that they are both pooled investment vehicles in which multiple investors pool their funds to finance a portfolio of investments. But, unlike private equity funds, peer-to-peer lending is available to the general public. This allows developers to more easily reach a larger group of potential investors. Also unlike private equity, peer-to-peer loans are debt-based rather than equity-based.

Peer-to-peer loans (often simply referred to as P2P) are typically facilitated with an online platform. Different platforms have different requirements for the types of investment opportunities that can be promoted on the platform. So you may need to shop around.

6. Self-Directed Retirement Accounts

With self-directed retirement accounts, investors can invest in real estate with a 401k or IRA. This gives investors the additional incentive of having their real estate profits grow tax-deferred in their retirement accounts. Unfortunately, many investors don’t realize that this is an option, so real estate developers need to educate investors on the benefits of self-directed retirement accounts in addition to convincing them to invest in a specific development project.

The upside is that investors may be more inclined to continually invest in your new projects. After all, they can’t access their retirement account holdings until they hit retirement age. So as long as your projects perform well, they have no reason not to reinvest in each new development.

7. Real Estate Crowdfunding and Syndication

Real estate syndication and crowdfunding are very closely-related investment vehicles that allow multiple investors to pool their funds to invest in specific real estate projects. Unlike private equity funds, crowdfunding and syndication are both available to the general public (although some projects may be available only to accredited investors). And, unlike peer-to-peer loans, crowdfunding and syndication can offer both debt and equity options.

Furthermore, crowdfunding and syndication can allow investors to choose investments deal-by-deal, rather than investing in a “whole fund” of properties. This deal-by-deal investing is typically preferred by developers because it allows individual projects to stand on their own merit instead of being lumped in with a portfolio of other properties.

Why Crowdfunding and Syndication Investments Are Becoming More Popular

Crowdfunding and syndication are among the most modern methods of raising capital for real estate. These models have been matching developers with investors since the JOBS Act changed real estate in 2012.

Here are a few reasons why crowdfunding and syndication continue to grow in popularity among investors and developers:

  • The ease of investing. Syndication makes real estate investing as easy as stock market investing. This attracts more investors that developers can potentially work with.
  • Investor services. Syndication companies can manage the investors, providing updates, fielding questions, and disbursing proceeds on behalf of the developer.
  • Administrative management. The syndication sponsor can form the ownership entity for the investors, providing a stable legal structure for all parties involved.
  • Bulk-deal negotiating power. Syndication companies complete multiple developments each year, giving them greater leverage in negotiating better terms on traditional financing as well as labor and materials.
  • The potential for quick, favorable funding. As partners in a deal, syndication companies might even front the capital needed, then backfill the funding as investor contributions come in.

When Should Developers Consider Getting an Investing Partner?

Real estate crowding and syndication companies can do more for developers than simply help them raise capital from investors. These real estate companies can serve as valuable investing partners for experienced developers.

Is an investment partner a good option for you? Here are three signs that you’re ready to get an investing partner:

  1. When you want to leverage resources. In addition to helping developers raise money for real estate projects, syndication companies have other resources available, including innovative software solutions that can reduce overhead expenses and increase profitability.
  2. When you want to outsource certain tasks. Take investor relations for example. Many developers prefer to focus on construction rather than investor relations. With a syndicate partner, you can effectively outsource investor relations!
  3. When you need local insight and expertise. An established syndication company has an experienced team of local real estate analysts and an extensive network of local industry contacts that could prove invaluable to a developer.

Partner with Gatsby Investment

Are you ready to partner with a real estate syndication company that can help you raise funder for your next development while managing investors on your behalf? Consider partnering with Gatsby Investment.

Here at Gatsby, we have a 100% success rate; we’ve never lost money on a deal. Leverage our experience, network, and proven track record for the success of your next development. Learn more about joining Gatsby in a sponsor partnership today!

How to Find Investors and Raise Money for Real Estate Development (2024)

FAQs

How do real estate developers find investors? ›

You can find real estate investors for a partnership several ways: through bank financing, a real estate investment club, crowdfunding, your current personal or professional network and online resources such as social media.

How do real estate developers raise money? ›

Equity investors and ownership structures

Individuals and families, private equity funds and institutional investors are all potential sources of equity. They could be members of an investor's personal or professional network: friends and family, or connections from the local real estate community.

How do I raise money for real estate investing? ›

Reach out to a family member, friends, and well-known acquaintances, and update them on your involvement in real estate. See if they might be interested in investing their personal capital into one of your deals. Tapping into your network is a great way to raise money.

What is the most profitable type of real estate development? ›

5 Most Profitable Real Estate Ventures
  1. Residential Real Estate Development. ...
  2. Commercial Real Estate Investment. ...
  3. Real Estate Crowdfunding. ...
  4. Real Estate Technology ( PropTech) ...
  5. Short-Term Rentals and Vacation Properties.
Dec 28, 2023

How do realtors find investors? ›

Ways to Find Local Real Estate Investors
  1. Real Estate Networking Events. ...
  2. Social Media. ...
  3. Local Investment Clubs. ...
  4. Friends and Family. ...
  5. Real Estate Agents. ...
  6. Create Financial Profiles on Properties. ...
  7. Leverage Social Media. ...
  8. Create and Use a Clear Call to Action.

How to fund a development project? ›

A developer needs capital to fund land acquisition, construction, and all soft and hard costs associated with a real estate project. In the absence of an unlimited bank account, they have three options: debt financing, equity financing, or a combination. Debt financing is accomplished through borrowing.

How profitable is real estate development? ›

Real estate development can be highly lucrative, but profits can quickly erode due to cost overruns. From fluctuating labor and material costs to unexpected snags and change orders, budgets can be blown.

What real estate strategy makes the most money? ›

Investment properties (rental real estate)

The most obvious way to make money in real estate is to buy an investment property (or several). You could buy a home and rent it out to long-term tenants or purchase a multi-unit rental property or small apartment building.

How much do most real estate developers make? ›

Real Estate Developer Salary
Annual SalaryMonthly Pay
Top Earners$134,500$11,208
75th Percentile$108,000$9,000
Average$84,748$7,062
25th Percentile$50,000$4,166

What is the 2% rule in real estate? ›

The 2% rule is a rule of thumb that determines how much rental income a property should theoretically be able to generate. Following the 2% rule, an investor can expect to realize a positive cash flow from a rental property if the monthly rent is at least 2% of the purchase price.

How do you ask an investor for money? ›

Talk about the problems your company solves in the marketplace. Provide a detailed picture of your revenue model and how your business will make money. Show them a demo! You should also show evidence of your growth potential and any expected milestones.

What is the fastest way to build wealth in real estate? ›

One of the easiest ways to build wealth through real estate is through property appreciation. In areas with high growth potential, the value of single-family homes that you invest in can increase over time.

What is the richest real estate job? ›

14 high-paying real estate jobs
  • Property accountant. ...
  • Real estate broker. ...
  • Realtor. ...
  • New home sales consultant.
  • Compliance specialist.
  • Real estate agent. ...
  • Real estate attorney.
  • Mortgage loan officer.
Apr 18, 2024

What branch of real estate makes the most money? ›

Top 10 Highest Paying Real Estate Jobs (Inc Salaries)
  1. Real Estate Investment Consultant. ...
  2. Real Estate Investor. ...
  3. Real Estate Broker. ...
  4. Commercial Real Estate Sales Agent. ...
  5. Real Estate Attorney. ...
  6. Residential Real Estate Sales Agent. ...
  7. Real Estate Developer. ...
  8. Mortgage Loan Officer.

What is the most effective starter for a real estate investment? ›

1. Buy REITs (real estate investment trusts) REITs allow you to invest in real estate without the physical real estate. Often compared to mutual funds, they're companies that own commercial real estate such as office buildings, retail spaces, apartments and hotels.

How do real estate investors find leads? ›

A few real estate lead generation strategies for how to get leads in real estate include the following:
  • Be active across social media. ...
  • Create email marketing campaigns. ...
  • Develop a brand. ...
  • Form local connections. ...
  • Build strategic partnerships. ...
  • Traditional advertising. ...
  • Build credibility with PR.

How do I find LP investors for real estate? ›

2. Master online search
  1. Google search. On Google, you can search for LPs with specific keywords related to real estate investing, such as “real estate investor” or “private equity investor.” ...
  2. Linkedin search. As the no. ...
  3. Twitter search. Twitter has over 335 million users, making it a great place to scout out potential LPs.

How do I find investors for real estate syndication? ›

While there are plenty of ways to secure working capital, there are five typical sources syndicators use the most:
  1. Friends and family (506(b))
  2. General solicitation for investors (506(c))
  3. Crowdfunding (Reg CF)
  4. Public offering (Reg A)
  5. Joint venture.

How would a developer builder typically finance a development? ›

A developer or builder typically gets a construction loan to fund a new real estate project. This loan structure helps manage cash flow by releasing funds in stages and only requires interest payments during the construction period.

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