How to Survive and Prosper in a Bear Market (2024)

Bear markets are a fact of life. That doesn't make it any easier to anticipate them, predict how long one will last, or estimate the depth of the decline. But you don't need to be a clairvoyant to take a few prudent steps to minimize your bear-market losses while improving long-term investing returns in the bargain.

Key Takeaways

  • Bear markets are hard to predict and trade, but they are not reasons to panic.
  • Older investors with high account balances run higher bear market risks than younger workers with lower savings.
  • Diversifying into less risky stocks can minimize bear-market losses and offers long-term benefits.
  • Going into cash during a bear market is likely to depress returns following the recovery for many investors.

What Is a Bear Market?

A bear market is commonly defined as a stock market decline of 20% or more as reflected in a broad index like the or the Nasdaq Composite.

Because stock markets can suffer frequent declines of 5% or more, investors often don't realize a bear market has set in until their losses go well past that point.

The combination of the losses already suffered, rising uncertainty about the future, and increased market volatility can leave investors wracked with indecision and unable to take corrective action while their portfolio sustains long-term damage.

While every bear market in history was eventually followed by higher prices, plenty of portfolios ruined by bear markets have taken much longer to recover, and some never did. The first order of business in investing is preserving capital, and there's nothing like a bear market to drive home that point.

3.9%

The decline in the S&P 500 on June 13, 2022, when the index closed in bear market territory for the first time since March 2020.

Meanwhile, the gains made at high risk during a bear market don't count double. It's all well and good to be greedy when others are fearful if you're Warren Buffett. (In fact, the Oracle of Omaha said that is the only time to be greedy.) Either way, you're not Warren Buffett, and your retirement savings don't need a hero during periods of high risk.

What starts out looking like a 10% correction or a mild bear market could prove to be the 78% dot-com bubbleimplosion of 2000 to 2002, or the 54% slump in the Dow Jones Industrial Average between 2007 and 2009.

So then what can we do to really cushion our losses, and even make some money in a bear market?Here are four strategies to consider.

Dollar-Cost Average

If you regularly invest a fixed sum in stocks, whether through a 401(k) or a Roth IRA, you will end up buying more as market prices go down and less as they go up, tilting the odds modestly in your favor.

The benefits of dollar-cost averaging accrue on top of those of making regular contributions to any tax-advantaged savings plan. For 401(k) plans, contributions and employer matches typically account for two-thirds of the annual balance increase while investment gains make up one-third. That suggests many 401(k) contributors have the means to rebuild their account balances from bear markets relatively quickly.

Many, of course, doesn't mean all, and aggregates obscure significant differences based on the size of the 401(k) balance, among other factors. Those with balances of more than $200,000 experienced losses of more than 25% in 2008, while account balances under $10,000 grew 40% as contributions swamped investment losses, according to one study.

Calibrate Risk

No amount of dollar-cost averaging can get around the fact that workers with higher account balances have much more to lose in a bear market, while older plan participants have less time to make up any such losses before retirement. And of course there is a large overlap between these groups.

Considering the balance of risk and reward, an investor approaching retirement should have a much more conservative approach to a bear market than a younger worker with a smaller account balance. Yet often that isn't the case. As of Q3 2021, Baby Boomers (those born between 1946 and 1964) were the generation most likely to be invested too aggressively, according to Fidelity Investments' study of its retirement plan participants. In contrast, 51% of the GenX plan participants, 70% of the Millennials and 85% of GenZ were 100% invested in a target date fund.

Note too that target date funds also risk big losses in a bear market, losing between 23% and 39% in 2008 depending on the target date.

Only you can determine what portfolio allocation will let you sleep soundly and safeguard your future considering your age, means, and risk tolerance. The important thing is to figure it out and act accordingly instead of surrendering to inertia.

How to Survive and Prosper in a Bear Market (1)

Diversify Without Disengaging

Bear markets tend to savage growth stocks more so than value ones. By a happy coincidence, lower-risk stocks have generated long-term returns similar to those of riskier ones, despite the lower risk. For portfolios tilted towards speculative stocks, that means some diversification into value, even if it is overdue and takes place during a bear market, can pay dividends figuratively as well as literally long after the bear market is history.

Cash has a role in a diversified portfolio. Even if it doesn't earn much yield, it represents a reserve of buying power that can be quickly marshalled as the bear market presents opportunities.

But if you place a significant proportion of your retirement account into cash during a bear market, you'll face the unenviable task of having to figure out if, when, or where to redeploy it, or else face diminished long-term returns.

Market timing is hard, and trying it is likely to leave you poorer. Fidelity 401(k) plan participants who changed their equity allocation to zero between October 2008 and March 2009 and then invested in equities again after the downturn gained 25% through June 2011, versus 50% for those who left the allocation alone.

The 54% rebound in the S&P 500 between early 2009 and fall of 2011 left many plan retirement participants behind. One study focusing on workers ages 51 to 59 found the average account balance increased only 7% over the same span, with 45% of the workers experiencing a decline in retirement savings.

Hedge and Speculate Prudently With Options

Only a small percentage of options traders make money, while the vast majority of the retail investors hankering for the leveraged returns options can provide lose so much money that economists can only assume they're doing it for gambling and entertainment.

If you're not sure whether you belong to the small minority, you probably don't. And if you did, you wouldn't be here to learn that some option trades can make the smart or lucky speculator money in a bear market. You'd already know that put options or put spreads, especially those bought after a bear market rally, can be used to hedge long positions or acquired for a speculative trade.

At least if you buy a put, the acquisition cost is the value at risk. Selling a put, especially in a bear market, can prove much costlier. As prices decline, there is a good chance the put will be exercised. And even if you end up acquiring a stock you wish to own at an acceptable price this way, chances are high that further bear-market declines will drive it lower.

The Bottom Line

Bear markets are no reason to panic but a good time to make sure your portfolio is properly diversified and de-risked. Know how much you have at stake and how much time you have to recoup any losses.

How to Survive and Prosper in a Bear Market (2024)

FAQs

How to Survive and Prosper in a Bear Market? ›

Keep investing consistently.

How do you build wealth in a bear market? ›

But you can maximise your chances of a profit in a bear market by following bearish-friendly strategies. These include diversifying your holdings, focusing on the long-term, taking a short-selling position, trading in 'safe haven' assets and buying at the bottom. Can you lose money during a bear market?

What not to do in a bear market? ›

Selling off all your stocks after seeing red in your portfolio during a bear market is the last thing you want to do. Volatility is scary, especially if you are risk averse, but running with the volatility wave is key and beneficial to the success of your long-term portfolio.

How to win in a bear market? ›

  1. Wait it out. When stocks begin to plummet during a bear market, you may be tempted to try and cut losses by selling. ...
  2. Hedge your bets with dollar cost averaging. ...
  3. Diversify your funds. ...
  4. Invest in defensive industries. ...
  5. Look for bargains. ...
  6. Buy dividend stocks. ...
  7. Use short strategies. ...
  8. Bet on the “lipstick effect”
Feb 23, 2024

What funds do well in a bear market? ›

Government bonds and defensive stocks historically perform better during a bear market. However, most people investing for the long term shouldn't be aggressively tweaking portfolios every time there is a sell-off.

What assets to buy in bear market? ›

Bear markets can mean opportunities to buy quality stocks and other assets for lower amounts than you'd be able to otherwise. Some markets, such as bonds, defensive stocks and certain commodities like gold often perform well in bearish downturns.

How do you thrive in a bear market? ›

By diversifying your portfolio more broadly — with a mix of bonds and cash in addition to stocks — you may not experience the same degree of loss, says McGregor. At the same time, she adds, you might not see as great a gain when the market heads back upward. Keep investing consistently.

How to make profit in the bear market? ›

Bear market investing: how to make money when prices fall
  1. Short-selling.
  2. Dealing short ETFs.
  3. Trading safe-haven assets.
  4. Trading currencies.
  5. Going long on defensive stocks.
  6. Choosing high-yielding dividend shares.
  7. Trading options.
  8. Buying at the bottom.

How long does bear market usually last? ›

The duration of bear markets can vary, but on average, they last approximately 289 days, equivalent to around nine and a half months. It's important to note that there's no way to predict the timing of a bear market with complete certainty, and history shows that the average bear market length can vary significantly.

How much cash should I have in a bear market? ›

However, a general rule of thumb suggested by U.S. Bank is that your cash or cash equivalents should range from 2% to 10% of your portfolio, although the right answer for you still depends on your circ*mstances.

How to stay calm during a market crash? ›

How to keep calm during market volatility
  1. Focus on your goals. If you are investing, you most likely have long-term goals for your money – such as saving towards retirement or your children's education. ...
  2. Take solace from history. ...
  3. Remember that investing beats cash. ...
  4. Don't check your investments. ...
  5. Stay diversified. ...
  6. Next steps.

How do you stay calm in a bear market? ›

Often, bear markets are made worse by fear and panic. Keep calm and carry on, and try to keep accumulating shares while they are at low bargain prices. Take advantage of paper losses by "harvesting" them against future capital gains to lower your tax bill.

How can I protect my money from a bear market? ›

Here are seven things to do:
  1. Know that you have the resources to weather a crisis. ...
  2. Match your money to your goals. ...
  3. Remember: Downturns don't last. ...
  4. Keep your portfolio diversified. ...
  5. Don't miss out on market rebounds. ...
  6. Include cash in your kit. ...
  7. Find a financial professional you can count on.

Should you buy or sell in a bear market? ›

The bottom line. When a bear strikes, you can see share prices falling hard and market values getting lower. Mentally, this may trigger your sense to "buy low," which is generally a smart thing to do.

Should you stay invested in a bear market? ›

In other words, the best way to weather a downturn could be to stay invested since it's difficult to time the market's recovery. A bear market doesn't necessarily indicate an economic recession. There have been 27 bear markets since 1928, but only 15 recessions during that time.

What businesses do well in a bear market? ›

Best bear market stocks to buy in 2024
NameTickerIndustry Description
Walmart Inc.NYSE: WMTConsumer Staples
AbbVie Inc.NYSE: ABBVBiopharmaceuticals
Johnson & Johnson Inc.NYSE: JNJHealthcare Products
T-Mobile US Inc.NASDAQ: TMUSInformation Technology
4 more rows

How to make money with options in a bear market? ›

Selling put options during a downturn can be a viable alternative to buying stocks. The high volatility of bear markets makes selling options more profitable than usual. Less-experienced investors should only sell puts on stocks that they would want to own.

How do stock market bears make money? ›

A bear can profit from being right about this by selling stocks or ETFs short in the market. This involves borrowing shares and then selling them, hoping to buy them back lower and return the shares to the lender.

How should you invest during a bear market? ›

How to invest during a bear market
  1. Make dollar-cost averaging your friend.
  2. Diversify your holdings.
  3. Invest in sectors that perform well in recessions.
  4. Focus on the long-term.
Sep 27, 2023

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