I'm a financial planner, and there are 3 questions I wish my clients would ask (2024)

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  • I answer a lot of questions as a financial planner about how best to manage money, but there are three questions I wish clients would ask more often.
  • First, ask me (or any financial planner you're considering) what "fiduciary" means to them. This will tell you whether or not they're giving advice that's in your best interest.
  • I also wish clients would ask about succession planning among financial advisers, and the total cost of having your money managed.
  • SmartAsset's free tool can find a financial planner to help you take control of your money »

I'm a financial planner, and there are 3 questions I wish my clients would ask (1)

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I'm a financial planner, and there are 3 questions I wish my clients would ask (2)

I'm a financial planner, and there are 3 questions I wish my clients would ask (3)

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As a financial planner, it's no surprise that I spend a lot of my time answering questions and dispensing advice to help people make better choices with their money.

While everyone's circ*mstances look different, there are some questions that seem to come up over and over again. To address those common queries, my firm has a dedicated page on our website to answer the usual questions we receive about working with an adviser.

Even so, there are still questions that I think everyone should be asking a financial planner, but very few people do. So, in an effort to make your planner search less cumbersome or strengthen the relationship with your current adviser, here are three questions you should ask.

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A fiduciary is someone you hold in high confidence or trust. A professional who works as your fiduciary is legally and ethically responsible for having your back through thick and thin while always placing your interest above all others — including their own.

A fiduciary does and suggests what is best for you at all times. You might think that's the default role for someone you're paying to give you financial advice ... but unfortunately, it's actually on you as the consumer to seek out and verify that your adviser is a fiduciary 100% of the time because not all of them will work for you in this capacity.

Part of the reason people get confused is that this industry has too many "F" words. No, not that word — I'm talking about words like fee-based and fee-only, which are used to describe how advisers get paid (and they are not the same thing, despite how similar they sound).

When working with a planner, it is always good to ask them what the word "fiduciary" means to them and their company (because the company can have different views from the adviser). It's also good to look for Certified Financial Planners, because these professionals are bound to a fiduciary standard whereas others in the industry may not be.

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In 2017, the average age of financial advisers in the United States was 52. Over the next 10 years, roughly 37% of all advisers are expected to retire.

You might think, "So what?" But if you're in your 20s, 30s, or 40s, you have far more than just 10 years of wealth management to consider. Therefore, you need to clearly understand how your accounts will be managed should your current adviser leave the profession, retire, or even die.

Ask about your adviser's business continuity plan, including their back-up business locations (for events such as natural disasters and pandemics), back-up data plans (for data loss or breaches), and succession plans that detail who the key contact person will be should your main adviser be unable to serve you.

Even if your adviser has all their business continuity documents and plans in order, choosing a firm that works in teams (rather than just relying on a single adviser) can secure your safety even more.

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There's no replacement for years put into a relationship, building trust, and getting to know you as not just a client but as a person — and by working with an entire team, you ensure that you build a solid relationship with multiple professionals who understand and care for you.

When people ask questions about cost, they usually think in terms of fees a planner charges directly to them as a client. But that only scratches the surface of what a real discussion around adviser fees should include.

The average financial planner will charge around 1% or higher to manage your investment portfolio. Knowing this fee is very important, but it's not the only cost to consider.

Most planners building an investment strategy for you will manage your portfolio in three ways: with individual investments (stocks), exchange-traded funds, or mutual funds. All three can have underlying costs that you should also factor in to calculate your total cost, especially if you're trying to compare one adviser's pricing to another's.

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For most portfolios built using individual stocks, you will need to know the underlying trading cost (if any) and how often the portfolio is turned over in a year. With ETFs and mutual funds, you would want to know the annual expense ratios assessed by each.

Based on Morningstar's research, the average expense ratio for active funds was 0.66% in 2019; passive funds were 0.13%. Therefore, knowing how your adviser will manage your portfolio is crucial in your decision making.

Lastly, the cost discussion does not stop here. If your adviser is more commission- or transaction-based, those costs should be adequately compared to that of an ongoing service model (fee-only or fee-based).

By asking your adviser these three questions, you can be sure to get the information you need to make a great decision about who can best serve you. Understanding their answers can solidify the relationship with your current adviser, help you determine if it's time to move on to someone else, or help differentiate advisers from each other as you shop around for your lifetime financial partner.

Malik S. Lee

Malik S. Lee, CFP, CAP, APMA, is a financial expert with nearly two decades of experience and is the founder ofFelton & Peel Wealth Management. He works with emerging affluent individuals between the ages of 30 and 50 to create sound comprehensive financial plans. He is a Chartered Advisor in Philanthropy who helps individuals incorporate planned giving into their finances. He also works with retirees seeking to optimize their retirement distribution strategies through his proprietary approach called the Living Asset Allocation.

I'm a financial planner, and there are 3 questions I wish my clients would ask (2024)

FAQs

What questions should my financial advisor ask me? ›

A great financial adviser's questions should aim to understand what makes you tick, your aspirations and your concerns.
  • What made you decide to seek independent financial advice? ...
  • What are your financial goals and objectives? ...
  • Besides money, what else is important to you?

What are some of the key questions that advisers should be asking their clients? ›

20 Questions Every Advisor Should Ask During Prospect and Client Meetings
  • What are the keys to making this relationship work for you?
  • Why do you think you need help?
  • What keeps you up at night?
  • How do you make important financial decisions?

What do financial planning clients really want? ›

Consumers want advisors who are knowledgeable, trustworthy, and good listeners. Saving for retirement in defined contribution plans has created a strong desire for knowledge of retirement income planning. Investors want their advisor to consider their ESG preferences when building an investment strategy.

How do you know if a financial planner is good? ›

Here are four traits you want to look for when gauging whether a Financial Advisor is suitable for you:
  1. They work with you. ...
  2. They take a holistic view of your finances. ...
  3. They develop and customize your investment strategy. ...
  4. They have the support of an investment team. ...
  5. There is a lack of transparency.

What are the three questions a financial manager asks? ›

The three basic questions a financial manager must consider are capital budgeting, capital structure, and working capital management. Capital budgeting is the process where the financial manager tries to identify investment opportunities that are worth more to the firm than they cost to acquire.

What information will a financial advisor ask for? ›

Income statements (pay stub, W2 or 1099 if you're a contractor) Federal and state tax returns. Financial statements (retirement accounts including 401(k) and IRAs, investments, bank statements, CDs, assets, annuities, etc.) Debt (mortgage, college debt, credit card debt and loans)

What are three questions to ask during a client consultation? ›

15 consulting questions to ask a client
  • What is your top goal for this year? ...
  • What makes your business different from your competitors? ...
  • Who is involved with the decision-making and execution of this project? ...
  • What is the primary reason you're looking for a consultant?
Feb 13, 2024

What are client questions? ›

20 questions to ask client on first meeting
  • Can you tell me a bit about your company and the industry you operate in?
  • What are your primary objectives or goals for this project?
  • Who is your target audience or customer base?
  • What challenges or pain points are you currently experiencing?
May 28, 2024

Should you tell your financial advisor everything? ›

Just like working with a doctor or therapist, working with a financial advisor requires a level of transparency and candor that can be daunting. The more you share with your advisor, the better they'll be able to do their job and help you optimize your financial life.

What clients actually value most in a financial advisor? ›

The Qualities Investors Value
QualityMost ImportantLeast Important
Ability to understand my risk tolerance and appropriately align my investments47%17%
Specialization in specific financial situations, such as retirement planning45%17%
Ability to communicate complex financial concepts in an understandable way42%22%
10 more rows
Mar 4, 2024

Do financial planners really help? ›

Developing a strategy. A financial advisor can help you hone in on your goals and map out a way to achieve them. This can be anything from starting to invest, buying real estate, saving for an emergency or retirement, or something else.

How do financial advisors attract clients? ›

How to get clients as a financial adviser
  1. Determine your niche. A financial adviser can stand out by meeting the needs of their clients. ...
  2. Practice the perfect pitch. ...
  3. Have an online presence. ...
  4. Use social media. ...
  5. Host a webinar. ...
  6. Network through your community. ...
  7. Use email marketing.
Dec 5, 2023

Can I trust my financial planner? ›

An advisor who believes in having a long-term relationship with you—and not merely a series of commission-generating transactions—can be considered trustworthy. Ask for referrals and then run a background check on the advisors that you narrow down such as from FINRA's free BrokerCheck service.

What are the cons of using a financial planner? ›

Potential negatives of working with a Financial Advisor include costs/fees, quality, and potential abandonment. This can easily be a positive as much as it can be a negative. The key is to make sure you get what your pay for. The saying, “price is an issue in the absence of value” is accurate.

How to check if a financial advisor is legitimate? ›

You can use FINRA's BrokerCheck database to research the background and experience of financial brokers, advisers and firms. You also can check if an investment adviser is registered with the SEC.

How do I prepare for a financial advisory interview? ›

General interview questions for a financial advisor
  1. Why did you choose to work in finance?
  2. Why do you want to work for this company?
  3. What do you look for in a company?
  4. Describe your work ethic.
  5. What compensation are you looking for from this job role?
  6. What motivates you?
  7. What work environment is ideal for you?
Dec 5, 2023

Is it a good idea to talk to a financial advisor? ›

Not everyone needs a financial advisor, especially since it's an additional cost. But having the extra help and advice can be paramount in reaching financial goals, especially if you're feeling stuck or unsure of how to get there.

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