- Report this article
Joanne Toller, CFRE (Ret.)
Joanne Toller, CFRE (Ret.)
30 years of Nonprofit Consulting, Coaching, and Courses—And Still Not a T-Shirt 😁
Published Dec 28, 2023
+ Follow
As nonprofit professionals, we understand that identifying and nurturing prospects is crucial for the success of any fundraising initiative. It's not just about finding people willing to donate but about finding those who are genuinely aligned with your cause and can make a significant impact. This is where the power of the 3 Cs – Commitment, Connection, and Capacity – comes into play. These three elements are essential in guiding your prospect prioritization strategy and ensuring that your efforts yield fruitful results.
1. Commitment: Gauging Genuine Interest and Past Involvement
The first C, Commitment, is about understanding the prospect's dedication to similar causes. It's essential to assess whether they have shown consistent support in the past, indicating a genuine interest in your cause or mission. Commitment can be evaluated by looking at their levels of past involvement, such as their history of donations, volunteer work, or advocacy for similar initiatives. A prospect with a track record of commitment is more likely to be a valuable asset to your cause, as they are already aligned with your mission and understand the importance of your work.
Questions to Consider:
2. Connection: Assessing the Strength of Your Relationship
The second C stands for Connection. This factor is all about the relationship between you and the prospect. A strong, personal connection can significantly influence a prospect's willingness to support your cause. It's essential to evaluate how close your relationship is with the prospect and whether there is an existing rapport. Consider strategies to build a meaningful connection if it's a cold start. Remember, philanthropy is as much about relationships as the cause itself.
Questions to Consider:
Recommended by LinkedIn
3. Capacity: Understanding Philanthropic Potential
Lastly, the third C, Capacity, involves assessing the prospect's ability to make a significant impact. Capacity goes beyond just financial contributions; it includes the ability to influence others, provide expertise, or offer other forms of support. Understanding their true philanthropic capacity is crucial in determining how they can best contribute to your cause.
Questions to Consider:
By focusing on Commitment, Connection, and Capacity, you can effectively prioritize prospects who are willing and capable of making a meaningful impact. This approach ensures your fundraising efforts are targeted, efficient, and aligned with individuals who share your passion and values.
Remember, successful philanthropy is built on the foundation of strong relationships, shared values, and mutual respect. By harnessing the power of the 3 C's, you can create a robust and effective prospect prioritization strategy that benefits your cause and fosters long-lasting partnerships.
Empowering Nonprofits
Empowering Nonprofits
17,556 followers
+ Subscribe
Like
Celebrate
Support
Love
Insightful
Funny
21
4 Comments
Toni Clifford, CNAP
I help nonprofits with Bookkeeping, Grant Management, Payroll Services and More.
7mo
- Report this comment
You make amazing points here Joanne. This is so important for organizations to capitalize on their prospects and show them their authenticity.
1Reaction 2Reactions
Rodney Woods
Founder, CEO & Board Chairman at Playbook Investors Network, LLC , Founder at PIN Community, and CEO at Diversity In Promotions, LLC; Microsoft Certified Partner
8mo
- Report this comment
Happy New Year would love to connect with you Joanne in expanding your reach and awareness. I can be reached here on LinkedIn or 214-457-0014. Enjoy 2024
1Reaction 2Reactions
Mushakindi Damas
Executive Director at CMSPD
8mo
- Report this comment
This is so important
1Reaction 2Reactions
See more comments
To view or add a comment, sign in
More articles by this author
No more previous content
- Canva's Hidden Fundraising Features Sep 5, 2024
- AI Grant Writing: A Step-by-Step Guide Aug 29, 2024
- Re-engaging Lapsed Donors: A Strategic Approach for Nonprofits Aug 22, 2024
- 5 Game-Changing Tips to Leverage the Role of a Nonprofit Board in Fundraising! Aug 8, 2024
- Inside the World of Federal Grants Jul 31, 2024
- Boost Your Nonprofit's LinkedIn Fundraising: 3 Must-Ask Questions Jul 25, 2024
- Unlocking the Power of Direct Mail Fundraising Jul 18, 2024
- What is Nonprofit Coaching and How Can It Help Your Organization? Jul 11, 2024
- 5 Essential Questions to Ensure Your Nonprofit is Grant-Ready Jun 27, 2024
- 10 Reasons NOT to Read This Donor Psychology Article Jun 20, 2024
No more next content
Sign in
Stay updated on your professional world
Sign in
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Insights from the community
- Philanthropy A major donor disagrees with your event's direction. How can you navigate this philanthropic challenge?
- Philanthropy What do you do if you want to enhance your philanthropic skills through workshops and conferences?
- Copywriting What are the most important elements of a successful fundraising letter?
- Fundraising How do you team up with other groups to raise more funds for your nonprofit?
- Philanthropy How can you build strategic philanthropic partnerships outside your region?
- Philanthropy What are the best ways to identify and engage potential donors for your philanthropic cause?
Others also viewed
- What Princess Bride Fundraising Personality Are You? Do Good Better Consulting 1y
- EVEN SMALL NONPROFITS CAN BE MIGHTY FUNDRAISERS! HERE’S WHERE IT STARTS Sheree Allison 6mo
- It's SiMplE... Not eAsY! Troy Carl 6y
- Fundraising: Why is it so hard to ask? Sheila Klatzky 4y
- Why Fundraising Matters to Me Nicole M. McClain 3y
- Right now you need to use this fundraising secret... Merle Benny 4y
- How Can I Get My Board More Involved in Fundraising? Kate Van Waes 1y
- Five Easy Steps to Raising More Money Janeal Ford 5y
Explore topics
- Sales
- Marketing
- IT Services
- Business Administration
- HR Management
- Engineering
- Soft Skills
- See All