Putting the squeeze on toothpaste (2024)

There’s nothing scientific about the way I shop for toothpaste. One brand happens to have the same name as the street on which I grew up. So, that’s the kind I buy.

Quite a bit of science, however, goes into making toothpaste. Every year, toothpaste companies spend millions of dollars looking for ways to make products that taste better, make your teeth cleaner, and keep you coming back for more.

Putting the squeeze on toothpaste (1)

Toothpaste is a “soft solid” that comes out of a tube easily but keeps its shape on a toothbrush—until you use it.

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“Toothpastes are always evolving, always improving,” says David Weitz, a physicist at Harvard University in Cambridge, Mass.

In recent years, the toothpaste aisle has exploded with choices. You can get pastes and gels that claim to whiten teeth, freshen breath, fight gum disease, control sticky buildup, and more. There are gentle products designed for sensitive teeth. Other products use only all-natural ingredients. New choices keep popping up all the time.

Squishy physics

Before any new type of toothpaste hits store shelves, scientists put it through a battery of tests. Companies need to be able to guarantee that their products do what they’re supposed to. They also want to make sure that their toothpastes survive such factors as temperature changes during manufacture, transportation, storage, and, finally, brushing.

Meeting such criteria is harder than you might think. Each toothpaste is a finely blended mixture of liquids and small, sandy particles. Called abrasives, these particles scrub the grime off your teeth and make them white.

Pastes are technically solids, but they’re a little more complicated than that. When you squeeze a tube of toothpaste, for example, the parts of the paste next to the tube’s wall liquefy, allowing the solid center to flow out.

Perhaps most amazing, the particles in a paste are heavier than the other ingredients are, but somehow, they don’t sink to the bottom. That’s because molecules within the mixture form a network that holds everything in place.

“A paste is a very interesting solid from many points of view,” Weitz says. “It’s a network that supports itself. We’re interested in understanding how it does that.”

Tweaking formulas

The question of toothpaste’s structure is especially important because companies are always tweaking the formulas of their products. And with every new ingredient added, there’s a risk that the structure might be disturbed and that paste might fall apart. This would be disastrous.

Putting the squeeze on toothpaste (2)

Toothpaste is a finely blended mixture of liquids and small, sandy particles.

iStockphoto.com

“If you bought a tube of toothpaste, and you found fluid on the top and sand on the bottom,” Weitz says, “you wouldn’t buy that toothpaste again.”

In the interest of keeping toothpastes in one piece, scientists use sensitive microscopes and other instruments to measure the strength of bonds between particles. This information indicates how long the ingredients will stay mixed.

For the most part, researchers have found, toothpastes are very stable. It takes a long time for them to separate into layers.

There’s an easy way to destabilize toothpaste, however, and it’s something you do every day. After a few vigorous brushes, toothpaste turns into a liquid that you can swish around and spit out.

“One of the big developments in the field has been the recognition that there’s a tremendous similarity between putting a force on a paste and waiting a long time,” Weitz says. Both actions, in other words, tend to destabilize a paste.

One major research goal is to make pastes that last even longer.

“What we’re in the process of doing is learning to understand and control the nature of structures that make particles form into a network,” Weitz says. “We’re giving companies enormous insights into how to go about improving their products.”

Many choices

But the more choices a buyer has, the easier it is to lose track of what toothpaste is really for. Its main purpose is to prevent cavities—holes in the outer layer (enamel) of your teeth that can lead to pain, infection, and worse.

Putting the squeeze on toothpaste (3)

Brushing your teeth helps prevent cavities.

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Cavities come from a film of bacteria called plaque. These bacteria secrete acids that eat away your teeth. By brushing and flossing, you prevent plaque from accumulating. Abrasives help rub away plaque. Some toothpastes also have extra bacteria-killing ingredients.

Other toothpastes focus on fighting tartar, a crusty buildup of calcium on the teeth. And some pastes have compounds that kill the bacteria that produce bad breath.

A new wave of toothpastes contains ingredients such as green tea, blue-green algae, grapefruit extracts, cranberries, and herbs. Recent studies suggest that these natural substances help fight cavities and gum disease.

“It’s such a competitive marketplace out there,” says Clifford Whall, director of the American Dental Acceptance Program at the American Dental Association. “So many new products are being introduced.”

Fluoride focus

The choices can be overwhelming. But it doesn’t matter much which brand you pick, as long as you choose one with fluoride, says Richard Wynn. He’s at the University of Maryland’s dental school in Baltimore.

Fluoride binds with enamel on your teeth and helps prevent cavities.

“I don’t care what else is in it,” Wynn says. “Just make sure it has fluoride.”

After that, find a toothpaste that tastes good, feels good on your teeth, and fits your budget. Then, brush twice and floss once every day. Your smile will shine for many years to come.

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Questions about the Article

Word Find: Toothpaste

Putting the squeeze on toothpaste (2024)

FAQs

What is the squeezing toothpaste analogy? ›

The toothpaste tube theory is a jocular metaphor stating that increasing pressure eventually forces some sort of release, just as when one squeezes a toothpaste tube, toothpaste comes out. It is used to explain social and political behavior, as well as relationships involving abstract concepts.

Do you squeeze the toothpaste tube or roll it? ›

Most toothpaste tubes offer the best advice, "Squeeze tube from the bottom and flatten as you go up." Following this procedure helps make it easier to get the most out of your toothpaste investment.

What does it mean if you squeeze toothpaste from the top? ›

If you squeeze the toothpaste from the top, towards the cap, you are stubborn in nature. You are self-dependent and goal-oriented. You don't trust people easily and are willing to achieve your target by any means. You are strong-willed but prone to negativity.

How does the toothpaste get into the tube question answer? ›

All the empty tubes are lined up on a conveyer belt with their caps downwards and the unsealed end pointing up. A big container filled with toothpaste is fixed above the conveyor belt. From a nozzle at the bottom of the container, the toothpaste is let into each of these tubes as they move along the conveyor belt.

What is the psychology of toothpaste squeezing? ›

People's personality can be described by how they squeeze the toothpaste,” she explains. “Bottom squeezers are obsessive-compulsive, thrifty and don't like waste. They want to get the most out of all aspects of life. Middle squeezers like to feel the fat part of the tube because they find it comforting, like a pillow.

What is the saying about putting toothpaste back in the tube? ›

Once something is said or done, it cannot be unsaid or undone.

What is a squeeze of toothpaste called? ›

It seems there's a name for everything. Reported by PS. If you look up the meaning of the word “nurdle,” you'll find that it is a small pellet of plastic used to make plastic products. Apparently, it is also what toothpaste manufacturers call the dab of toothpaste that sits on top of toothbrushes in their ads.

How to do the toothpaste trick? ›

The trick, a step-by-step guide:
  1. Put air in the tube by opening the cap and pressing the sides. ...
  2. Close the cap and grab the end of the tube.
  3. Shake the tube so that the side with the opening goes up and down. ...
  4. Open the tube and a plop of toothpaste would pop out, with force, in an unexpected direction.
Mar 8, 2023

Why wet your toothpaste before brushing? ›

Wetting before softens toothbrush bristles and rinses off debris. Wetting after ensures the toothpaste melts into your toothbrush so it doesn't roll off. Not wetting your toothbrush means there aren't extra steps between applying toothpaste and brushing.

Why spit and not rinse toothpaste? ›

When you brush your teeth, both morning and night, spit but don't rinse. Toothpaste contains fluoride which helps strengthen your teeth. By not rinsing with water, fluoride in the toothpaste will stay on your teeth for longer helping to keep them strong.

What does purple toothpaste mean? ›

Purple toothpaste is considered a color correcting technology, much like what is used in purple hair toners. The toothpaste releases purple micro-particles (Red 33 and Blue 1 dyes) onto your teeth, which when mixed with yellow stains produces a white color temporarily.

When you squeeze a tube of toothpaste what comes out? ›

It's not a trick question. Hopefully your answer was, “Toothpaste comes out.” The next question is not a trick question either. “Why does toothpaste come out?” Because, that's what is inside the tube!

What is the toothpaste tube analogy? ›

She explained that once the toothpaste comes out of the tube, it is impossible to get it all back in. Just like toothpaste in the tube, once words come out of a person's mouth, they can apologize, but they can't take them back. The words are out there forever.

Why does the shape of toothpaste change when we squeeze it? ›

A balanced force can change the shape and size. So, when a toothpaste tube is squeezed, its shape changes. The force responsible for this is an example of balanced force. Option (a) is correct.

What principle does squeezing a tube of toothpaste illustrate? ›

Pascal's law states that a change in pressure at any point in an enclosed fluid is transmitted equally throughout the fluid. The ability of fluids to transmit pressure in this way can be very useful—from getting toothpaste out of a tube to applying the brakes on a car.

What is the toothpaste and words analogy? ›

Try to put the toothpaste back into the toothpaste tube (a.k.a. your mouth). Students will see that while you are apologizing and trying to take the words back, you can't fit it all back into the toothpaste tube and you can't fully get it off their heart.

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