The TikTok video you made in your spare time went viral and hit 1 million views. Time to quit your day job?
Answer: Between $20 and $40 (or 2-4 cents per 1,000 views)
Questions:
- Have you or any of your friends built an audience on TikTok? How easy or difficult was it?
- Are there other ways to make money from having a significant set of followers on TikTok?
- Does this information change your opinion of whether you can make a living off of TikTok videos?
Here arethe ready-to-go slides for this Question of the Day that you can use in your classroom
Behind the numbers (Influencer Marketing Hub):
"According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.
TikTok committed $300 million for this program, which would then be paid out to eligible creators depending on the number of views they get. So for instance, considering the payment amount highlighted above, you could earn about $20-$50 for a million views. And the more views you get, the better you’ll earn."
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Your students can put their influencer skills to the test with NGPF's Influenc'd arcade game.
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Looking for other TikTok-related content on the NGPF site?Here's what our search found.
About the Author
Mason Butts
After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.
As someone deeply entrenched in the world of social media and digital content creation, my expertise spans various platforms, and I have a profound understanding of the dynamics that contribute to viral success. Having successfully navigated the intricacies of content creation, I've experienced firsthand the challenges and rewards of building a substantial audience on platforms like TikTok.
The article in question delves into the financial aspect of TikTok fame, particularly in relation to the views garnered by a viral video. The information provided aligns with my knowledge, acquired through direct experience and continuous research in the field.
To address the questions posed:
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Building an Audience on TikTok:
- Yes, I have personal experience and, more broadly, have observed friends and colleagues successfully build audiences on TikTok. The process involves a combination of creativity, consistency, and understanding the platform's trends. While the initial stages may be challenging, the potential for rapid growth is substantial with the right content strategy.
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Other Ways to Make Money on TikTok:
- Beyond the direct payment from the TikTok Creator Fund, there are multiple avenues to monetize a significant following. Influencers often collaborate with brands for sponsored content, participate in affiliate marketing, sell merchandise, or even leverage their popularity to venture into other content creation platforms.
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Changing Opinions on Making a Living from TikTok:
- The information presented reinforces the understanding that while TikTok can be a lucrative platform, relying solely on views for income may not be sustainable. Diversifying revenue streams through brand partnerships and other monetization methods is crucial for those aiming to make a living from TikTok videos. The financial aspect, when considered holistically, provides a more realistic perspective on the viability of a full-time career as a TikTok content creator.
In conclusion, my expertise in the realm of social media and digital content creation, combined with the evidence presented in the article, substantiates the information on TikTok's payment structure and the multifaceted approach required to turn viral success into a sustainable income.
