Ever thought about writing a prospecting email? You must put your best foot forward when you want to reach potential customers or improve your business. This article contains 6 free prospecting letter templates.
Do you need templates for prospecting letters? Prospecting letters are used to introduce prospects to your company’s offerings.
Successful prospecting letters will give insight into the company and offer potential clients information. Continue reading to find the top 6 best prospecting letter templates.
What is a Prospecting Letter?
Let’s first understand what a prospecting letter is before we get into the templates. Prospecting letters are formal business communications that introduce potential clients to your company.
This is a great way for you to start the conversation and establish relationships with potential customers. In turn, this will lead to more sales.
Companies send prospecting letters to clients and customers looking for new business in their industry.
Prospecting letters are also useful when trying to find new employees or contractors (contractors, consultants, etc.). It is important to understand the needs of the company before you send this type of letter.
What Types of Prospecting Letters Are There?
First, decide which type of letter you wish to write. There are many types of letters, but these are the most popular.
- Referral Letter – This letter is used to solicit referrals from customers or clients. This letter should highlight your company’s achievements and offer a referral incentive (such as a future business) to help you find more clients.
- Offer letter – An email is sent by companies to offer growth opportunities in their market or industry. This is an excellent way for potential clients to see what your company can provide and how they could benefit from working with it.
- A New Business Letter – Companies looking to find new businesses in their industry or segment can use this type of prospecting letter.
- Prospecting Letters to Contractors/Employees – These letters are used to identify individuals who will be working on specific projects for the client/employer (such as an accountant or marketing specialist, or salesperson).
- Referral Letter to Contractors/Employees – This letter is used when looking for individuals who will work on specific projects. This is a great way for potential clients to see what your company can offer and how they could benefit from working with it.
How to Create a Prospecting Letter Template
Prospecting letters are an essential part of the sales process. Prospecting letters can be used to promote a product or service, solicit referrals from customers and clients, highlight the strengths of your company, and offer a referral incentive (such as a future business).
Effective prospecting emails are not just about the content, but also how they are written – especially if your prospects want to read them!
These are some tips to help you write a good prospecting letter:
- Personalize your email – This is a way for companies to make customers feel special. Personalizing your email shows that you care about your customers and are willing to help them.
- Keep it Short – Prospecting letters should be concise and sweet. Don’t waste people’s time by giving too much information. Instead of repeating yourself, including any information on your business card (or website).
- Tell them Why They Should Read Your Mail – It’s not enough to just tell people to open your letter. You have to show them why. This is a great way to get the reader’s attention and make them interested in your company and what it can do for their personal or business needs.
- Call to Action – Prospecting letters should not only tell people to do something but also give them an incentive. You should offer potential clients an incentive, such as free samples. This will encourage them to act.
- Add a Personal Touch – A photo of you or something about yourself can be included in your prospecting email. This will make it more personal. This will show that someone is behind the business, and it will give people who get it a feeling for what they are getting – even though they may not need it or want it.
Prospecting letter templates that you can use for your business
Template #1
Dear (Name),
I am a freelance marketing consultant. I was asked to write this letter to you to introduce my company, myself, and the services we offer.
I was particularly helped by our team to develop a unique new product that is set for release soon.
We are currently seeking people who want us to promote their products or business through social media. Please complete the form on our site at [your URL].
Best Regards
[Your Name]
Template #2
Dear (Name),
I am the owner of a marketing consulting business. We are currently seeking new clients. To learn more about our services and how to help your product or company, please complete the contact form on our website: [your URL].
Best Regards
[Your Name]
Template #3
Dear (Name),
I am an online marketer and it is a part of my job. If you’re interested in learning more about my company, please complete the form at [Your URL]
Best Regards
[Your Name]
Template #4
Dear (Name),
I am a Canadian marketing consultant who was asked to send you this letter. It describes my company, Justin Bruce Marketing Consultants Ltd., and how we can help reach more people through social media platforms like Facebook and Twitter.
Please complete the form on our website, [your URL], if you are interested in learning more about us.
Best Regards
[Your Name]
Template #5
Dear (Name),
I am the owner of a marketing consulting business. We are currently seeking new clients. To learn more about our services and how to help your product or company, please complete the contact form on our website: [your URL].
Best Regards
[Your Name]
Template #6
Dear (Name),
To Whom it May Concern, This is ____________ with your HR department. As you might know, our team is growing and we are expanding into new areas in this market segment.
We are seeking to fill several positions to allow us to move forward. These positions require the following skills and qualifications: ________, ____________, and _______.
Best Regards
[your name]
