Want To Cut Back On Impulse Buying? Use These Financial Therapist-Approved Tips (2024)

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September 26, 2019

mbg Beauty Director

By Alexandra Engler

mbg Beauty Director

Alexandra Engler is the beauty director at mindbodygreen and host of the beauty podcast Clean Beauty School. Previously, she's held beauty roles at Harper's Bazaar, Marie Claire, SELF, and Cosmopolitan; her byline has appeared in Esquire, Sports Illustrated, and Allure.com.

September 26, 2019

Money can bring up a lot of emotions: anxiety, guilt, envy, or even hope. At mindbodygreen we feel that to be truly well, the relationships in your life need to be in balance, and that includes having a healthy relationship with money. To get you a little closer to that, each week we'll explore the psychology of personal finance and how we process feelings surrounding it and unpack any hang-ups—all in an attempt to create a more healthy conversation. Welcome to Your Mind on Money.

Image by mindbodygreen

Sometimes when I go shopping, I walk in with one item in mind—and leave with way more than I budgeted for. How can I keep myself from making impulsive purchases, even when they seem so reasonable in the moment?

We've all been there: You enter a store with a plan to purchase one, singular item you actually need, and you walk out with a cart full of items you thought you needed in the moment. (It was a great deal! This will come in handy later! It looked too good to pass up!) These are impulsive purchases, and on average we spend roughly $5,400 a year on them, according to a report from last year. And while a little thoughtless spending here and there shouldn't send you into a shame spiral, it is good to at least keep these habits in check—as it's always good to be mindful with money.

On the macro level: The best thing you can do to curb mindless spending is to track your purchases and budget accordingly, as we've learned about keeping a money diary. This will help you be aware of patterns long term. "I'm a big fan of having people notice what is happening with their money. Physically writing down your purchases is creating an awareness that's in the moment," financial expert Lynne Somerman told us. She goes on to compare it with meditation: "When you meditate, you are learning to be in the moment. And you know when you have thoughts that pop in and out, and you're taught to acknowledge it, observe it, and let it pass? That's like our purchases: Witness that you bought something and move on; the core of what you are doing is teaching yourself to be present with your money."

But for day-to-day control over these urges, it's as simple as holding yourself accountable and asking yourself a few questions in the moment, says financial therapist BariTessler, founder of The Art of Money. First up: accountability. "This can be as simple as making a shopping list before you leave the house," she says. Of course, many of us likely know a shopping list is beneficial—but we often think of it as beneficial so we don't forget anything, not necessarily as a tool to keep us on track. This way, when you're in the store and you see an item that piques interest, you're able to revisit a solid, in-real-life reminder that said purchase likely isn't necessary. Tessler also jokes she's even posted on social media to help keep herself accountable. "I posted on Facebook, OK going to Bed, Bath & Beyond to pick up a dustpan and nothing else!" You, of course, don't need to post to your followers about your shopping excursions, but perhaps texting a friend or family member that your Target shopping trip is just for picking up cleaning supplies will keep you away from the other, more tempting sections.

And finally, when you actually go shopping: "Bring yourself back to your body," says Tessler. "When you start to feel fuzzy and overstimulated in a store, you turn into a zombie and check out." Here's what she recommends. First, start with a body check before: "Ground yourself before you go in, so you are clear-minded at the start." Entering a store with a more present mindset will help later. If you find something that's not on your list, but you are drawn to buying it, ask yourself these questions: "Why do I want this? Do I need it? How often will I actually use it? Am I going to enjoy it by the time I get home?" This will help you suss out any less-than-ideal buys. And finally, when you get home, double-check your shopping list with what you actually got: "Did you stray from the list, and was it for a good reason? Is there anything you might want to consider returning later?"

Over time this will all get easier and might even become second-nature.

Want To Cut Back On Impulse Buying? Use These Financial Therapist-Approved Tips (2024)

FAQs

What is impulsive buying and give tips that can help you avoid impulse buying? ›

Sticking to a budget, setting savings goals, using shopping lists and paying in cash are all ways to try to limit impulse buying. Financial freedom could be just around the corner.

Which of the following strategies will help you avoid impulse purchases? ›

Final answer: To avoid impulse purchases, avoid unplanned shopping trips and be mindful of your needs versus wants, regardless of the number of stores you visit.

What are the 4 types of impulse buying? ›

There are four different types of IB: Pure Impulse Buying, Reminder Impulse Buying, Suggestion Impulse Buying, and Planned Impulse Buying (Hosseini, Zadeh, Shafiee, & Hajipour, 2020).

What is the root cause of impulse buying? ›

Several psychological factors contribute to impulse buying, including emotions, social influence, and cognitive biases. Emotions - Emotions are powerful drivers of behavior, and marketers often use emotional appeals to trigger impulse buying.

What is one way to avoid impulse buying? ›

Create a budget

Creating a budget is a great first step toward helping you control your impulse purchases. There are a number of budgeting and expense tracker apps available that can help you better manage your money, or stay on track.

How to help someone who spends too much money? ›

Help them put together a budget and mentor them along the way,” said Hays. “A lot of times people think of the word 'budget' as a restrictive thing, but it's actually just about making mindful choices of how we want to spend our money on housing, food, and entertainment.” Be positive. Be encouraging.

What are four effects of impulse buying? ›

Impulse buying behavior can result in excessive spending, useless purchases, uncertainties about product quality, and feelings of guilt 5. Understanding these effects can help retailers and marketers develop effective strategies to attract and influence consumers' impulse buying decisions.

Which product is most likely to be purchased on impulse? ›

Another top-selling impulse items are food and groceries. For 70% of buyers, it's a big source of impulse purchases. In grocery stores, these buys make up between 50.8 and 67.7% of the total bought.

What are the 4 signs of impulse buying? ›

The four signs of impulse buying are overspending, lack of planning, acting without considering consequences, and feeling emotionally driven when making purchases. These behaviors are often characterized by negative emotions of guilt or regret afterward.

What are the three impulse buying traps? ›

The three impulse buying traps: Confusing "wants" and "needs." Falling for Advertising. Believing in Quick Fixes.

Why is it important to control impulse buying? ›

It may come as no surprise that the money going toward impulse purchases is money that could go toward paying down debt or building your emergency fund. Especially if you're using credit cards, racking up bills from impulse buying can dig you into a deep financial hole that's difficult to come out of.

What is the 30 day rule for impulse buying? ›

The premise of the 30-day savings rule is straightforward: When faced with the temptation of an impulse purchase, wait 30 days before committing to the buy. During this time, take the opportunity to evaluate the necessity and impact of the purchase on your overall financial goals.

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