15 Citations
- Lin ChengYinqian YuYizhi WangLei Zheng
- 2023
Business, Psychology
Frontiers in psychology
A scarcity mindset is considered to impact consumer behaviors. Our research aimed to examine the moderating effect of the scarcity mindset on the relationship between mental accounting and hedonic…
- 2
- Highly Influenced[PDF]
- Florian SkwaraLuca Wienert
- 2023
Economics, Business
Journal of Consumer Behaviour
The findings extend existing literature by demonstrating that consumers adjust their online spending based on individual household budget feedback, and marketers could offer individualized pricing offers to consumers based on situational budget status information.
- Ke ZhangSiqi WangHuan YangLong Chen
- 2023
Business, Environmental Science
Journal of Advertising Research
This study investigates the effects of advertising appeals on consumers’ intentions to purchase environmentally friendly products and services. Specifically, the authors focus on the moderating roles…
- 1
- Feng LinKisang Ryu
- 2023
Business, Art
Journal of Travel & Tourism Marketing
ABSTRACT Using partial least squares-structural equation modeling and Hayes PROCESS Macros, this study posits that product design triggers product loyalty and museum visit intention. The findings…
- 2
- Farnoush ReshadiM. Fitzgerald
- 2023
Psychology, Business
Psychology & Marketing
- 3
- Ruffin ReljaPhilippa WardA. Zhao
- 2023
Psychology, Business
International Journal of Bank Marketing
PurposeThis study explores the psychological determinants of buy-now-pay-later (BNPL) use in the UK and reviews the efficacy of existing payment constructs.Design/methodology/approachA total of 533…
- 5
- PDF
- C. FlaviánK. AkdimL. Casaló
- 2022
Psychology, Business
Psychology & Marketing
- 20
- PDF
- Manlin WangAiqing Ling Qing-guo Ma
- 2022
Psychology
Frontiers in Psychology
Mobile payment has emerged as a popular payment method in many countries. While much research has focused on the antecedents of mobile payment adoption, limited research has investigated the…
- 3
- PDF
- Tser-yieth ChenTsai-Lien YehYen-Ling Lin
- 2022
Business, Psychology
Chinese Management Studies
PurposeThe purpose of this study is to explore the substitute scarcity appeals (unit scarcity or option scarcity) effect on experiential gift’s purchase intention, based on difference in gift…
- Achint NigamP. DewaniAbhishek BehlV. Pereira
- 2022
Business
Journal of Business Research
- 5
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49 References
- Samer SarofimPromothesh ChatterjeeR. L. Rose
- 2020
Business, Economics
- 8
- G. VigliaVito TassielloS. Gordon‐WilsonLaura Grazzini
- 2019
Psychology
This study examines the likelihood of cheating when consumers are offered with the option of using postponed payment plans after purchasing hedonic goods. It addresses how the nature of the good…
- 10
- PDF
- Delancy H. S. BennettW. DiamondE. MillerJerome D. Williams
- 2018
Psychology, Business
Abstract Current theories of source persuasion and endorser credibility posit that celebrities become ineffective endorsers when they have been involved in a scandal. However, little attention has…
- 14
- Hsin-Hsien LiuHsuan‐Yi Chou
- 2018
Psychology, Business
- 18
- Hsin-Hsien LiuHsuan‐Yi Chou
- 2018
Psychology, Business
Journal of Economic Psychology
- 17
- PDF
- M. ViswanathanXiaoling LiG. JohnOm Narasimhan
- 2018
Business, Economics
The pervasive use of merchandise (i.e., noncash) incentives in sales compensation plans is an empirical and theoretical puzzle given the supposed superiority of cash incentives in the standard theory…
- 26
- PDF
- Rufina GafeevaE. HoelzlH. Roschk
- 2018
Economics, Business
Payment modes (e.g., cash vs. credit card) vary in the transparency of the outflow of money. Smartcards (multifunctional cards), which bundle payment with non-payment functions (e.g., loyalty…
- 13
- Stephanie M. TullyEesha Sharma
- 2018
Economics, Business
Mental accounting research suggests that consumers prefer borrowing for longer-lasting purchases in order to receive benefits from the purchases as they pay for them. In contrast, two sets of…
- 26
- I. BaghiP. Antonetti
- 2017
Business, Psychology
Purpose Past research on cause-related marketing (CRM) suggests that these socially beneficial initiatives are more effective when linked with hedonic than utilitarian products. Little is…
- 36
- PDF
- Yang He
- 2017
Economics
Construal level theory (CLT, Trope & Liberman, 2003) proposes that temporal distance changes one’s mental representation of events such that events spanning over longer horizons are represented in…
- 1
- PDF
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